Marketing Data
PR Newswire | October 18, 2023
Cable-Tec Expo -- Network services and consumer experience pioneer Plume today announced a new go-to-market model for channel partners and Original Design Manufacturers (ODMs). Communications Service Providers (CSPs) can now make a one-time purchase of a fully-inclusive bundle combining both the latest OpenSync-certified consumer premises equipment (CPE) and subscriptions to Plume's award-winning consumer services. The package is accompanied by Plume's proactive support, operations, and marketing suites.
The new single pricing model brings additional operational options to service providers including simplified and streamlined procurement through a single contract signed with a preferred channel partner or ODM, and the flexibility to recognize the expenditure as CAPEX over the lifetime of the subscriber.
Plume's existing channel and ODM partner Evolution Digital, is the first to offer the new model to service providers throughout the Americas. As an OpenSync Certified Partner, Evolution Digital will also have early access to software releases, speeding up time to market for new features and CPE upgrades.
Under this new model, channel partners and ODMs—including Evolution Digital—can offer Plume's comprehensive portfolio of residential, very-small-business (VSB), and multi-dwelling-unit (MDU) suites of services:
HomePass: Brings together advanced cyber-security, in-home motion sensing, device management, and parental controls in one place, building on the foundation of the most widely deployed advanced managed WiFi service in the world to deliver optimal internet experiences.
WorkPass: Bespoke built to meet the connectivity, productivity, and security needs of VSBs. In addition to powerful front-end services, including Plume Adaptive WiFi, WorkPass brings unique operational insights and intelligence to help very small business owners thrive—without the cost and complexity of other products designed for medium-sized businesses and large enterprises.
Uprise: A unique, comprehensive solution offering property-wide seamless connectivity, secure access controls, and property management for the tenants and owners of MDUs. Whether tenants are exclusively residential or a mix of residential and small businesses, Uprise provides them with personalized experiences, cyber and physical security, and unified communications.
HomePass, WorkPass, and Uprise are integrated with Plume's Haystack Support Suite which helps service providers' support teams take the necessary proactive steps to monitor, predict, diagnose, and rapidly resolve issues, leading to fewer support calls, happier customers, and reduced churn.
Our growing partnership with Plume is a testament to Evolution Digital's dedication to bringing cutting-edge technology and cost-effective solutions to the market, said Marc Cohen, Chief Revenue Officer from Evolution Digital. We are excited to offer CSPs across North and South America a cost-optimized and efficient way to enhance their offerings with Plume's cloud-managed services.
"This expanded partnership with Evolution Digital provides CSPs with a one-stop solution for deploying Plume's services and OpenSync-enabled hardware," said Niall Robinson, Head of Sales for the Americas from Plume. "At a time of high demand, we are consistently looking at ways to streamline our commercial processes and ensure that service providers can deliver new consumer experiences as fast and as cost-effectively as possible."
About Plume
Plume is the creator of the world's first SaaS experience platform for Communications Service Providers (CSPs) and their subscribers, deployed in more than 50 million locations globally. As the only open and hardware-independent, cloud-controlled solution, Plume enables the rapid delivery of new services for smart homes, small businesses, and beyond, at massive scale. On the front end, Plume delivers self-optimizing, adaptive WiFi, cyber-security, access, parental controls, and more. CSPs get robust data- and AI-driven back-end applications for unprecedented visibility, insights, support, operations, and marketing. Plume leverages OpenSync, an open-source framework that comes pre-integrated and supported on the leading silicon, CPE, and platform SDKs.
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Customer Experience
JFrog | September 13, 2023
JFrog Limited has unveiled a novel global channel program during its inaugural Partner Day event. This program facilitates customer integration of JFrog solutions through third-party entities while concurrently seeking to establish fresh revenue streams for both JFrog and its collaborative partners.
The JFrog Global Partner Program structures itself around a co-selling approach, avoiding using a pyramid or tiered partner program, such as gold, silver, and bronze, which would require substantial initial investments. The method enables partners to gain knowledge and experience by closely collaborating with JFrog's solutions engineering, professional services, marketing, and support teams. This 'customer-first' strategy allows partners to establish and expand their practices while expediting their time-to-revenue.
Tali Notman, Chief Revenue Officer at JFrog, mentioned that JFrog is rapidly expanding its presence in the enterprise sector, offering both on-premises and cloud solutions. The company's foundation is built on robust community support, and it has established itself as a pioneer in the DevOps and security fields. She further expressed enthusiasm about the future, anticipating how JFrog's growth will continue to flourish through collaboration with trusted third-party partners.
Additionally, Kelly Hartman, Senior Vice President of Global Channels and Alliances at JFrog, articulated the company's objective of delivering value to partners through access to their solutions and expertise, which has garnered trust from numerous Fortune 100 companies worldwide.
Meanwhile, JFrog's Partner Program offers partners a range of options to create customer value, including co-selling, reselling, or selling to US government agencies, each supported by dedicated pre- and post-sales programs. These program options are currently available, with an easy-to-use partner portal for streamlined engagement. Additionally, the program introduces new incentives and deal structures to enhance revenue generation, assigns dedicated partner managers for seamless onboarding, provides engaged support from JFrog's sales and technical teams for qualified opportunities, offers curated sales and specialized training on the JFrog Platform, furnishes co-branded marketing kits to stimulate interest and create new opportunities, and grants access to an expanded resource library of product and sales enablement assets.
About JFrog
JFrog Ltd. is one of the leading software companies with a mission to revolutionize software delivery by realizing its 'Liquid Software' vision. Its Software Supply Chain Platform acts as a unified system of record, empowering organizations to efficiently build, manage, and securely distribute software, ensuring its availability, traceability, and tamper-proof nature. With integrated security features, JFrog helps identify, protect, and remediate against threats and vulnerabilities.
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Martech
PR Newswire | October 27, 2023
Inc. Business Media announced the second annual Power Partner Awards, honoring B2B organizations across the globe that have proven track records supporting entrepreneurs and helping startups grow. The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business.
All 389 companies received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, etc., allowing founders to focus on their core missions.
"Trusted B2B partners provide guidance and expertise that founders rely on at various steps of their organization's journey. Partners that possess a demonstrated ability to deliver quality support are at the core of entrepreneurship and help bring big ideas to life," says Scott Omelianuk, editor-in-chief of Inc. Business Media.
At RocketReach, we strive to provide the most comprehensive and accurate contact information database with easy to use tools to simplify our customer's workflows. As a growing company ourselves, we understand the importance of partnerships. We work closely with our partners to unlock more opportunities and create more value for our customers, says Scott Kim, CEO of RocketReach. Being included in the 2023 list of Inc. Power Partners is a meaningful acknowledgment of the work our team does to support all of our partners every day.
Whether it's to build a pipeline, hire the best talent, conduct research, expand partnerships or find investors, having reliable contact data is an accelerant for all startups. Last month, RocketReach announced numerous product enhancements, including improved data quality, simplified workflows and new capabilities such as AI-powered search and Intent Data that help startups accelerate their outreach efforts.
We also know that entrepreneurs are juggling a million things at once and ramping yet another tool should not be one of them. At RocketReach, we offer custom team plans which include free onboarding, integration support, and business goal coaching with help from our dedicated Customer Success Team.
To view the complete list, go to: https://www.inc.com/power-partner-awards/2023. The November 2023 Issue of Inc. magazine is available online now at https://www.inc.com/magazine and will be on newsstands beginning October 31, 2023.
About Inc. Business Media
The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community they need to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest- growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.
About RocketReach
Founded in 2015, RocketReach is the leading Professional Contact Search platform that is trusted by over 16 million users and 95% of the S&P 500. Consistently rated as a leader in data quality, our platform leverages patented technology that covers 700M+ people and 30M+ companies across the world. We provide sales, recruiting, marketing, and entrepreneurs the ability to connect directly with the right people and decision makers. For more information about how RocketReach is creating the connections that create opportunities, please visit www.rocketreach.co.
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Martech
Mindmatrix | November 07, 2023
Mindmatrix has enhanced the learning management module within its partner enablement platform. The upgraded LMS is an integral component of Mindmatrix's Bridge platform, which stands as the foremost partner enablement platform within the marketplace.
This enhancement will produce a more robust learning management system (LMS) to enhance partner learning, training, and certification effectiveness. Bridge's LMS module provides organizations with the capability to establish learning curricula, compile course catalogs, and develop diverse training as well as educational materials directly within the platform. Subsequently, these assets can be distributed to their sales teams and channel partners. Moreover, it empowers companies to configure live classrooms or instructor-led virtual training sessions.
Bridge's comprehensive LMS integrates with external learning experiences, including web-based training sessions, virtual classrooms, and even classroom sessions facilitated by instructors. This LMS module also closely aligns with partner incentives, scoring mechanisms, and recognition protocols, such as badges and awards. Consequently, organizations can acknowledge exceptional performances by their esteemed partners.
The LMS offers a diverse array of reports to both instructors (representing companies) and students (comprising salespeople and channel partners). At the corporate level, individuals can access reports that include sign-up statistics, attendee records, candidate outcomes, instances of non-attendance, pending evaluations, and registrants with suspended participation.
The upgraded module will integrate with Bridge's data and analytics, enabling companies to assess training effectiveness and enhance partner learning experiences. Furthermore, Mindmatrix's integrated visibility tools and metrics assist in assessing educational coursework. This integration with analytics helps companies identify recurring challenges and patterns, such as lead loss, prompting them to take corrective actions or offer further coaching and training for improved results.
About Mindmatrix
Mindmatrix, a PRM and partner marketing software provider, assists companies in accelerating sales processes and boosts their marketing effectiveness. It offers a unique, fully integrated platform known as Bridge, which unifies and empowers various aspects of business operations, spanning direct and indirect sales, marketing efforts, alliances, and partner ecosystems. This innovative platform extends its influence beyond traditional boundaries, catering to not only sales ecosystem enablement but also partner marketing and multi-vendor solutions management, all to optimize business success.
About Bridge
Bridge, a product by Mindmatrix, is a unified platform that simplifies sales ecosystem enablement by combining the capabilities of PRM software, partner marketing software, and partner and direct sales enablement software. It extends its reach to encompass partner marketing and multi-vendor solutions management, offering a personalized collaboration platform for shared marketing, sales, and service experiences.
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