Super size ad budgets.Are they really a game changer?
Marketing Tech News | August 20, 2018
NBC averaged $5m (£3.9m) for a 30-second spot during Super Bowl LII this year. The 2018 Winter Olympics attracted $129m (£101m) from major brands, including Toyota, who launched its first-ever global marketing campaign. And Amazon recently signed a £5m (£3.9m) sponsorship deal with Channel 4, making “The Great British Bake Off” one of the most valuable entertainment sponsorships in the UK.