Sprint uses OOH to show its coverage commitment

The world of wireless service providers is a competitive one made even more so when trying to reach the elusive commuter demographic. In order to stand out in the crowd, Sprint launched a combination PATH branded train and PABT interior domination campaign. For the duration of the promotion, passengers boarded PATH cars and travelled through the PABT completely immersed in Sprint’s creative. Featuring the company’s signature yellow along with bold calls-to-action and declarations of reliability, the one-two-punch OOH strategy reached over 439,700 riders daily and ensured even the most pre-occupied of Tri-State commuters would recall Sprint’s messaging!