Spredfast Raises $50 Million to Fuel Growth of its Social Media Marketing Platform

June 01, 2016

Austin is a hotbed for social media marketing and the city’s biggest startup focused on the industry, Spredfast, just raised $50 million to further expand its business.

Spotlight

In this whitepaper we are going to help you to create the best performing Facebook ads. Making ad creatives is challenging because you need to work on multiple ingredients like visuals, copy and a call to action button. How can you deal with those three to create the best ads for your audience?


Other News
CHANNEL PARTNERSHIPS

Shoplazza Launches Partner Program -A Brand New Path Leading To More Entrepreneurs

Shoplazza | March 14, 2022

The Shoplazza Partner Program is an unique offering to connect global partners and developers with the consistently growing number of Shoplazza merchants. It intends to remove all the barriers and hassles from working with merchants, who possess various business needs and demands, by directly providing them with all the necessary tools and resources needed to make a success. The Partner Program has already opened two-tier collaboration channels to the market. Developer program It's designed for App and Theme Developers who intend to build or already have existing eCommerce-related Apps and themes for the growing merchants. Merchants may directly find the publicly listed App from Shoplazza AppStore, then install it to their store. It offers all necessary help documents and guidance to help both App and Theme developers to achieve their success at Shoplazza. As a developer, the revenue is generated through monthly subscriptions, annual and one-time purchase on the services or store themes. Affiliate Program The Shoplazza Affiliate Program is created to invite qualified influencers, digital marketers, online educators, content creators and anyone who wishes to educate and convert existing or unexplored audiences as being Shoplazza merchants, by earning commissions from their referrals. The preferred Affiliate Program Partners may meet the following criteria: Who owns and runs the active accounts on various social media platforms. Who may already have an established audience via different channels. Who creates original content, including training courses on open-source-training-platforms, articles, or guidance. Anyone who is experienced in eCommerce, digital marketing, online store operations, or other eCommerce platforms. Mutual-Investing Strategy from Shoplazza Strengthening Relationships with Shoplazza Growing Merchants Partners, developers, merchants invest in Shoplazza, now Shoplazza invests back. It is an utterly simple equation, but crafting a mutually beneficial Partner Program has long guided and always lies at the center point among many other priorities. Standing shoulder-to-shoulder with 360,000+ merchants and growing partners will definitely reshape the cross-border business landscape, also together build a NewGen digital business no one can imagine. This year, Shoplazza is inviting global partners, developers, service exports, affiliate collaborators to join the platform and share the rapidly growing opportunities with the newly launched Partner Program that prioritizes long-term investment and commitment to Shoplazza partner community. Shoplazza simply focuses on creating more opportunities to build a digital business and empower partners with more room to create and expand. The efforts include: Onboarding - the partner and developer onboarding process has been simplified to help launch and run faster. A fully functional and developed partner related help document archive will offer a step-by-step guide. Priority Partner Support - By leveraging Shoplazza credited customer support to help global partners and developers from different parts of the world, they can receive seamless support across different time zones. In addition to the resources and efforts launched throughout 2021, a lot have been planned for 2022 of the Partner Program. Shoplazza is currently heavily investing in online education. Shoplazza Academy has just embarked on its journey to get ready for fresh training focusing on business growth. Knowledge-HUB is also on the way to offering more commercialized learning resources this year. Why Build a Partnership with Shoplazza? At this point in time, Shoplazza has already empowered more than 360,000 eCommerce merchants of various shapes and sizes. As a truly global SaaS shopping cart pioneer, the efforts in terms of continuous investments and innovations over cloud architectures and security measures lie at the center among all other priorities. The infrastructure-level advancements enable merchants' endless possibilities to creatively present their brands and products to anyone at any corner of the world, meanwhile pulling all their precious financial and manning resources to focus on the "Only Critical Mission" that is to grow their business. Cloud Development Shoplazza is a SaaS Shopping Cart platform based on advanced global cloud infrastructure. In this sense, it means that merchants can access and utilize Shoplazza featured store-building tools from anywhere in the world and at any time, with no restraints at all. Developers can also create, iterate and deploy their Apps to the Shoplazza AppStore anywhere and anytime. The App and services can be found, downloaded and installed by any merchants anywhere anytime. That also shows, the user as a partner or developer, the product and service will without any doubt benefit from Shoplazza's global merchant base. On the other hand, the rapid advancement of cloud computing technology will not only push Shoplazza to break through the traditional technical constraints, but also prompt developers to better adopt the new challenges and requirements of cloud architecture by learning at Shoplazza. Expansion of eCommerce Know-How Putting oneself into the shoes of a merchant at different aspects, store customization, automation of order and inventory management, fulfillment and shipping auto-tracking, payment smoothness, or simply acquiring more traffic to the store. By joining Shoplazza Partner Program, the partners and developers will be able to develop and expand knowledge and skills' horizon while touching upon all critical aspects and elements of the eCommerce business. As a partner or developer, the developer's community also offers a great gathering space to allow global partners and developers to read the latest platform announcements, share technical knowledge and insights, and also to get to know each other. Shoplazza encourages learning and sharing to enable personal growth. Added Revenue Again, Shoplazza wants the partners and developers to have full visibility in front of the growing merchants, and also be rewarded with all their efforts invested with Shoplazza. Shoplazza also developed a partner portal that people can use to make referrals, check up on their clients, and monitor their subsequent payments. To conclude, Shoplazza dedicates a significant portion of its financial resources to develop and encourage the growth of the Partner Programs. Partners, developers can always trust and inject their products, services and talents by partnering with Shoplazza to expand the horizon of the online shopping experience.

Read More

CHANNEL PARTNERSHIPS

Digitate Expands Partner Program Globally to Maximize Value for Channel Partners and Customers

Digitate | April 07, 2022

Digitate, a leading provider of autonomous enterprise software for IT and business operations, today announced new benefits, incentives, and program opportunities for its fast-growing, global partner ecosystem. The new Elevate Partner Program will enable partners to increase profitability and accelerate their growth with Digitate, as more organizations supercharge their digital transformation with AIOps. “We see exponential growth opportunities as more organizations seek to automate IT and business operations to improve efficiency and resilience while gaining competitive advantage,” said Lou Sassano, Global Head, Channels, at Digitate, and a 2022 CRN Channel Chief. “Our network of global partners is a critical element fueling our continued momentum and scale. We are committed to further supporting growth through the addition of more partnerships and alliances, new programs, and additional resources. This will not only help our partners uncover new revenue opportunities, but also accelerate digital transformation for their customers, powered by Digitate’s ignioTM line of AI-powered products and solutions.” The Elevate Partner Program underscores Digitate’s commitment to and investment in the rapid scaling and growth of its global ecosystem of value-added resellers, system integrators, and technology partners. It enables accredited partners to rapidly onboard and leverage Digitate’s tools, systems, support, and knowledge to drive market opportunity and profitability through engaging with potential customers and accelerating their transitions into autonomous enterprises. The program also provides sales and support coverage in key major markets including the Americas, Europe, UK, MEA, and India. Digitate is targeting unprecedented channel growth of 130% year-over-year within its partner ecosystem, with a goal in 2022 of increasing net-new customer sales by 50% over the previous year. CEO of TVS Next, said: "We are always looking for ways to push the speed barrier and reduce time to value for our customers. Speed is at the core of everything we do, and our partnership with Digitate helps us take it even further. We are excited to have Digitate as our partner to fulfill this endeavor. Our combination of engineering, intelligence, and experience, when brought together harmoniously, brings a level of speed and outcomes that is unmatched by others. Adding ignio to our process has brought it to another level of performance." Speaking about his company’s partnership with Digitate, Vinod Krishnan, CEO of TVS Next, said: "We are always looking for ways to push the speed barrier and reduce time to value for our customers. Speed is at the core of everything we do, and our partnership with Digitate helps us take it even further. We are excited to have Digitate as our partner to fulfill this endeavor. Our combination of engineering, intelligence, and experience, when brought together harmoniously, brings a level of speed and outcomes that is unmatched by others. Adding ignio to our process has brought it to another level of performance." The Elevate Partner Program provides a valuable business proposition for partners, incorporating a lucrative software license structure that provides a recurring, compounding revenue stream, as well as a significant professional services opportunity. Other vendors typically either do not allow renewals through partners and take those deals direct, or they offer lower margin discounts on renewals through the partners. Sayantan Dev, President at Redington Value, added: “Digitate leverages machine learning and AI to intelligently manage IT and business operations and brings great value to our channel partners across the region. This will allow them to deliver lines of innovation to help customers transform their enterprise business operations, enable the digital enterprise, and achieve new business performance levels. Our strategic partnership with Digitate will bring flexibility to deliver the right customer experience for our ecosystem.” Looking ahead, Digitate is focused on further expanding the Elevate Partner Program by continuing to recruit partners, building a library of robust enablement content, developing new demand generation campaigns, and more. “We are encouraged by the great momentum we are seeing, and we look forward to the continued expansion of our partner network. This is a perfect set of offerings for regional systems integrators and solutions providers operating in a software sales and services business model, with expertise in areas such as AI/ML, IT operations management, monitoring, IT infrastructure management, and service management,” said Sassano. The Elevate Partner Program has also been recognized by CRN®, a brand of The Channel Company, in its 2022 Partner Program Guide. CRN’s annual Partner Program Guide is the ultimate list of the most notable partner programs from industry-leading technology vendors that provide innovative products and services through the IT channel. About Digitate Digitate is a leading software provider bringing agility, assurance, and resiliency to IT and business operations. Digitate’s flagship product, ignio™, is an award-winning AIOps solution that reimagines the enterprise business landscape with its distinctive closed-loop approach. It combines context, insights, and intelligent automation to autonomously resolve and prevent issues. Our customers span multiple industries and include global enterprises that are leaders and innovators. To stay up to date on ignio™ news and learn how our clients across the globe have benefited from our innovative solutions, visit us at www.digitate.com and follow Digitate on Twitter and LinkedIn.

Read More

MARKETING ANALYTICS

Agile marketing requires agile data measurement

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential to keeping the agile marketers ready for anything. Keeping agile during rapid growth Love Wellness has seen 100x growth since Murray joined the team in 2018. At that time, the company, founded in 2016 by ex-reality star Lauren “Lo” Bosworth, was just beginning its journey. First, they were a D2C ecommerce play that sold out of their digital storefront. Then, they added Amazon as a channel. In 2019 they branched out to retail, getting stocked at Ulta Beauty locations. The newest leap was to Target at the end of last year. According to Murray, his agile marketing team has grown with the company, around ten employees now. He maintains connections with other parts of the organization by serving as both CMO and COO.

Read More

MARKETING DATA

Ruby Ribbon's C-Suite Executive Team Grows With the Hiring of Dana Long as Chief Marketing Officer

Ruby Ribbon | February 07, 2022

Ruby Ribbon, the social commerce-driven women's intimates, shapewear, swimwear and athleisure company, announced the appointment of Dana Long as their new Chief Marketing Officer. Throughout her career, Dana Long has established herself as a Global Brand and Digital Marketing Expert with experience working for a variety of startups and Fortune 500 companies looking to grow their business through omni-channel and online marketing through owned, earned, and paid media strategies. Prior to joining Ruby Ribbon, Dana led the Global Brand and Digital Marketing Teams for The Walt Disney Company for seven years where she worked on their Global Brand Marketing and Product Development teams for their Interactive Division. She also created the Global Digital Center of Excellence for Mattel, inc. where she provided knowledge and expertise in eCommerce performance marketing, digital content creation, social media marketing and created a digital analytics division. Dana also spearheaded the West Coast Digital & Influencer Practice for Golin, an Interpublic Group Agency. As her entry into the Social Selling sphere, Long spent three years at JAFRA Cosmetics International, as their Global Head of Digital Marketing, Strategy, and Communications at their headquarters in Westlake Village, California. Long said, "I'm so thrilled to join the talented team at Ruby Ribbon and work alongside like-minded individuals who are striving to provide high quality products empowering entrepreneurial business opportunities for women around the country. I look forward to working with the team and our community of women Stylists to share all that Ruby Ribbon has to offer." When she is not developing marketing strategies for Ruby Ribbon, Dana also serves as an advisory board member for Dress for Success, a non-profit dedicated to providing women with professional advice and appropriate attire to help them succeed in the workplace. Dana brings a wealth of global brand and digital marketing expertise that is strategic to the company, as we continue to lead in our rapidly evolving channel. Her career-long commitment to creating empowering growth and income opportunities for women serves as an encouraging reminder to our Stylist network that their own success is always achievable." Clint McKinlay, Ruby Ribbon CEO About Ruby Ribbon Launched in 2012, Ruby Ribbon is an innovative, social commerce-driven women's intimates, shapewear and athleisure company offering comfort, style and confidence for women of all shapes and sizes. From the start, Ruby Ribbon's mission has been to support and empower women by offering products that make them feel good and by creating opportunities for women to develop their own entrepreneurial businesses and support each other through a body-positive community.

Read More

Spotlight

In this whitepaper we are going to help you to create the best performing Facebook ads. Making ad creatives is challenging because you need to work on multiple ingredients like visuals, copy and a call to action button. How can you deal with those three to create the best ads for your audience?

Resources