Sport England CEO: The real success of ‘This Girl Can’ is its empowerment of women

Sport England’s CEO Jennie Price says the real success of its ‘This Girl Can’ campaign is in empowering women, not just getting them to start exercising. Speaking last night at the Advertising Association’s Parliamentary Reception, she told the story of a trip she made to Australia to talk about the success of the campaign and tackling sport and physical activity. While there, she had conversations with more than 2,000 people about why the campaign worked and resonated so well, but what was “most extraordinary”, she said, were the conversations she had with people dealing with domestic violence.