Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
Marketing Land | September 28, 2017
Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects, like Snapchat’s famous dancing hot dog, that can be moved and resized to fit the scene.