Snap acquires Placed to better measure in-app ads to in-store sales
Marketing Land | June 05, 2017
Snapchat’s parent company, Snap, has acquired location analytics firm Placed, a company spokesperson said on Monday, confirming a GeekWire report published earlier in the day. The spokesperson declined to say how much money Snap paid for Placed — Bloomberg reported the price to be $125 million — but it’s straightforward to see how buying Placed — which measures store visits and offline revenue generated by digital, TV and out-of-home ads — could pay off for Snap.