SMG's Thumb Drift Reaches 2M Downloads in a week

SMG Studio’s new mobile game Thumb Drift, has become the number one racing game in 60 countries and a top five game in dozens of countries including the USA and Australia, reaching 2 million downloads in its first week alone. Thumb Drift is the fourth game developed by SMG, Soap Creative’s games studio. SMG Studios and Soap Creative are a company within Isobar, a global digital marketing agency under the Dentsu Aegis Network. Thumb Drift is set to become the studio’s biggest game, beating One More Line, which achieved 7 million downloads at launch in 2015. The game features 50 fully unlicensed cars (that’s a joke by the way) to take to the track in an endless high-speed score chase challenge.