MULTI CHANNEL MARKETING

Sinch and Blueshift to extend customer engagement into conversational channels

Sinch, Blueshift | September 07, 2022 | Read time : 05:00 min

Extend Customer Engagement
Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder.

Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest technology companies in the world.

The Blueshift and Sinch solution is well positioned to meet the current and emerging trends of conversational marketing needs, demanding dynamic and hyper personalized interactions, no matter what channel their consumers prefer and no matter where they do business.

By employing Sinch’s Conversation API, Blueshift can empower brands to drive engagement and commerce through helpful nudges such as back-in-stock updates, price drop alerts, product recommendations and more on conversational channels. Marketers can easily orchestrate a unified experience across conversational channels and traditional marketing channels like email, paid media, and mobile notification.

Blueshift’s Smart Hub helps brands unify customer data from multiple sources, determine the next best action using predictive intelligence, and deliver personalized engagement across multiple channels.

Blueshift customer CarParts.com currently uses SMS in their campaigns and is looking forward to expanding their approach with two-way conversations. “Evolving beyond one-way messages to two-way conversations is the future of marketing,” said Houman Akhavan, CMO of CarParts.com. “We are excited about the potential of Blueshift and Sinch’s new solution to drive real-time, meaningful customer interactions across various touchpoints."

“A deep understanding of the customer is crucial for orchestrating intelligent conversations,” said Vikram Khandpur, Sinch SVP, Partnerships and Integrations. “That is why we are excited to partner with Blueshift. Their solution makes it easy for marketers to trigger conversations at the right moment in the customer’s journey, and recommend the best products and content to each customer. We are proud to be their partner in delivering seamless omni-channel engagement with consumers globally, via our Conversational Messaging solutions that could include Conversational Commerce, Conversational Marketing and Conversational Advertising.”

“Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift.

“Having intelligent two-way conversations with customers at scale has always been every marketer’s dream”, said Vijay Chittoor, CEO and co-founder of Blueshift. “We’re thrilled with the Sinch partnership that empowers brands to have personalized conversations with their customers, leveraging the full power of data and intelligence about their customers.”

About Sinch
Sinch’s leading cloud communications platform lets businesses reach everyone on the planet, in seconds or less, through mobile messaging, email, voice and video. More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Sinch has been profitable and fast-growing since its foundation in 2008. It is headquartered in Stockholm, Sweden, and has local presence in more than 60 countries. Shares are traded at NASDAQ Stockholm: XSTO:SINCH. Visit us at sinch.com.

About Blueshift
San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction. The Blueshift cross-channel marketing platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, cross-channel orchestration, intelligent decisioning, and unmatched scale, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real-time across the entire customer journey. Blueshift has been recognized in the 2021 Deloitte Technology Fast 500™ list as one of the fastest growing technology companies in North America. For more information visit blueshift.com.

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DCUC Partners With OMNICOMMANDER for Best-in-Class Website Design, Marketing, and Cybersecurity

OMNICOMMANDER | December 14, 2022

OMNICOMMANDER INC. and the Defense Credit Union Council (DCUC) have teamed up to provide best-in-class web design, marketing, and cybersecurity offerings for credit unions embarking on their journeys to digital transformation. This partnership will focus on helping credit unions meet the needs of all generations by providing beautifully branded marketing content and accessible websites that promote the acquisition, retention, and engagement of credit union members. As an industry leader in credit union marketing, OMNICOMMANDER provides partners full-service access to marketing solutions, customizable products and services, and award-winning website design tailored for credit unions seeking to enhance their members' experience. The partnership between OMNICOMMANDER and DCUC is rooted in both companies' dedication to serving those who serve our country. The company is also a two-time recipient of the HIRE Vets Gold Medallion Award – the only federal-level veterans' employment award that recognizes a company or organization's commitment to veteran hiring, retention, and professional development. "I'm extremely excited about this partnership, as it's undoubtedly a natural fit. OMNICOMMANDER is a veteran-owned and operated organization that also employs many military spouses and family members," says Isham. "The members of the credit unions that the DCUC serve look a lot like the staff here. We understand those members because we are those members. Col. Hernandez runs a world-class organization that, like OMNICOMMANDER, is completely focused on the interests of our credit unions. Additionally, as a result of this partnership, we are offering a 10% discount to DCUC members." "DCUC is always looking for ways to enhance member value. Our partnership with OMNICOMMANDER, and their forward-thinking approach, will offer our members expert knowledge and resources in advancing their technology and website design. This partnership also supports us to provide the best member value to the credit unions we serve," DCUC President/CEO Anthony Hernandez. About OMNICOMMANDER OMNICOMMANDER is a veteran-owned and operated website design, marketing, and cybersecurity company that provides a comprehensive suite of digital marketing solutions focused on the credit union industry. For the first time in history, credit unions now can partner with a single company to create, host, and manage their digital branch and integrated service offerings within one complete ecosystem- including adaptable online forms, a car buying solution, an ATM locator, and live-agent chat support- all powered by a team that exceedingly understands the needs of credit union members. In addition to world-class service, OMNICOMMANDER products and services are mobile-responsive and built with the highest level of attention to accessibility and ADA compliance to garner increased brand awareness and reach the widest audience possible.

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CHANNEL PARTNERSHIPS

AdvisoryHub Wins 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Awards

AdvisoryHub | November 18, 2022

AdvisoryHub is a recipient of the 2022 Zoom Partner Awards from Zoom Video Communications, Inc., commending the company's inventive spirit and impactful achievements. The award was presented to AdvisoryHub for the 2022 US & Canada Partner Marketing Innovation Award at Zoomtopia Partner Connect. Partner Connect is a partner-focused event at Zoomtopia designed to inform and inspire partners on Zoom’s vision, how they can better sell, learn about new program updates, and celebrate their successes. The award program recognizes organizations that have strategized impactful business plans with Zoom, resulting in increased alignment and distinguished sales and marketing accomplishments. AdvisoryHub is this year's US & Canada Marketing Innovation Award winner recipient. “Our partners continue to do incredible things, and Zoom’s annual Partner Awards recognize their ongoing commitment to deliver happiness to our customers,” said Todd Surdey, Head of Global Channel and Business Development at Zoom. “With hybrid work here to stay, our partners play an integral role in delivering Zoom’s platform to our global customers. From chat, phone, meetings, and much more, our partner community has worked tirelessly to help customers reimagine work and stay connected. We commend their dedication, innovation, and impressive results.” Transitioning to the cloud provides businesses new opportunities and operational muscle to unlock innovation across their organization including fundamentally reinventing their business models and redefining the Customer Experience (CX). With extensive industry and technology expertise, AdvisoryHub’s team of Practical Strategists work with their clients to strategically identify, plan, and propel their business transformation with cloud-enabled solutions focused on the Customer Economy. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has built one of the most innovative cloud platforms of our time, combining the use of chat, phone, meetings, rooms, webinars, and contact center. Such an offering can only be met by an innovative marketing approach to help companies digest and adopt the full stack of offerings that can drive Customer Experience in the new Customer Economy,” said Richard Tarity, AdvisoryHub Co-founder and Practical Strategist. “Zoom has proven to be a leader in the phone and call center market and continues to innovate with new features to their platform on a daily basis, making it easy to help clients adopt these offerings,” said John Maylath, AdvisoryHub Co-founder and Practical Strategist. About AdvisoryHub AdvisoryHub is a new age advisory firm acting as an extension to your team, helping you navigate the changing markets caused by the accelerating pace of change in technology. In short, we are a team of Practical Strategists.

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CHANNEL PARTNERSHIPS

Bango launches first European e-distribution partnership for McAfee

Bango, McAfee | November 30, 2022

Bango announces that McAfee, a global leader in online protection, has launched its e-distribution business in Europe through the Bango Platform, partnering initially with Onestream. Onestream – an independent broadband, mobile and wi-fi solutions provider in the UK – will offer and bundle McAfee’s security products as part of its broadband packages, to acquire and retain more customers. The Bango Platform enables merchants to standardize e-distribution and remove the complexity of promoting products through online distribution channels. E-distribution standardizes the technical and commercial model for selling digital subscriptions through channel partners. One integration with Bango opens up a world of channel partners, increasing access to new customers. Channel partners like Onestream can quickly and easily launch with a range of merchants that are pre-integrated to the Bango Platform. In a matter of weeks, a channel partner can provide a variety of third-party subscription offers and bundles to entice new customers and keep their services sticky. With Bango e-distribution technology, Onestream simply purchases the McAfee licenses directly from Bango in real-time and delivers them as compelling customer offers. “Making the online world a more secure and enjoyable place for consumers is our goal. Our partnership with Bango delivers greater expansion of our security products to customers across the world, quickly, easily and cost effectively.” - Vonny Gamot, Head of EMEA at McAfee. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “This is just the beginning. McAfee delivers a must have complementary solution to pair with our broadband services, and we’re looking forward to expanding this further with a compelling range of third-party offers and bundles through the Bango Platform.” - Aaron Brown, CEO at Onestream. “The Bango Platform provides the quickest way to launch a creative and diverse range of product offers and bundles to excite customers. I’m delighted that Bango is enabling McAfee and Onestream to bring online safety to more customers.” - Anil Malhotra, CMO at Bango.

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CHANNEL PARTNERSHIPS

Anomali Announces New Platinum Elite Technical Certifications for Global Partner Engineers

Anomali | November 16, 2022

Anomali, the leader in modernizing and scaling security operations by delivering breakthrough levels of visibility and intelligence-driven threat detection and response, today announced the availability of its all-new Platinum Elite Technical Certification Program. To further drive the success of Anomali partners and customers, all partner engineers now have access to the same technical curriculum available to Anomali field and customer success engineers, regardless of their current partner level. Partners that complete certification are eligible for Platinum Elite Status in the Anomali Resilience Partner Program. Since launching its all-new partner program in March 2022, Anomali has continued to invest in the channel, doubling its channel field personnel and hiring a dedicated Director of Channel Enablement. “To date, the Resilience Partner Program has absolutely energized our partner base, more than tripling our partner engagement in just the first six months,” said Chris Peterson, VP Worldwide Partnerships at Anomali. “By making our Platinum Elite Enablement Program available to all partners – GSI, value-added reseller, or MSP – Anomali is further investing in our partners, providing additional routes to market and enabling new services-driven revenue opportunities.” The new training is delivered as a hybrid learning model, incorporating both instructor-led and hands-on labs. It comprises three flexible modules, allowing partners to match technical skill development to their business model and scale their Anomali practice. The three available certifications are: Anomali Proof of Value Certified Engineer - Focused on pre-sales technical skill development; Anomali Certified ThreatStream Engineer - Further enabling partner engineers to deliver implementation and integration services for Anomali ThreatStream; and Anomali Platform Certified Engineer - Enabling partner engineers to deliver implementation and integration services for The Anomali Platform. “The technical certification training from Anomali is phenomenal,” said Paul Lim, Regional Director, ANZ at Netpoleon. “The cloud delivery environment and interaction with Anomali engineers gives us the hands-on experience we can apply immediately into new service offerings for our channel partners and customers." Platinum Elite is the top tier in the Anomali Resilience Partner Program and provides partners with several enhanced benefits to maximize margins and increase partner routes to market with The Anomali Platform, including: Licensing to The Anomali Platform for the delivery of billable services; Additional margins on the resale of the Anomali solutions; CPE credits against CISSP continuing education requirements for partner engineers; and Enhanced technical knowledge to deliver customer facing POV and implementation engagements. "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. “Anomali’s new modular technical enablement program provides this. It also showcases Anomali's continued commitment to the channel, giving our partners’ engineers the skills necessary to deliver great support to their customers and scale their Anomali business.” "Growing a vendor’s business requires technical knowledge transfer to enable a partner to provide implementation and professional services," said Craig Gledhill, CEO, ACA Pacific. The Anomali Platform is a suite of products that work together and easily integrate into existing security stacks across multi-cloud, on-premises, and hybrid deployments. The Integrated product offerings, deliver new and uniquely differentiated security visibility use cases to stop attackers and their breaches, including ransomware. The product suite includes Match, a big data engine that correlates all telemetry with global intelligence to detect and respond at scale; ThreatStream, the leader in threat intelligence management and the largest repository of global intelligence; and Lens, the industry’s only Natural Language Processing (NLP) extension that identifies all threats and IOCs in public and private data to detect the latest threats. About Anomali Anomali is the leader in modernizing and scaling security operations, delivering breakthrough levels of security visibility and intelligence-driven threat detection & response. In a world filled with SIEM, SOAR, XDR, the Anomali Platform amplifies visibility, integrating with existing security controls, and enriching them with actionable context to stop the adversaries. Anomali helps customers and partners transform their SOC platform by elevating security efficacy and reducing their cost with automated processes at the heart of everything. The solution is anchored in big-data management and boasts the world’s largest repository of global intelligence that supports native-cloud, multi-cloud, on-premises, and hybrid deployments. Founded in 2013, Anomali serves global B2B enterprise businesses, large public sector organizations, ISACs, ISAOs, service providers, and Global 1000 customers to help safeguard the world’s critical infrastructure, companies, and people. Leading venture firms, including Google Ventures, General Catalyst, and IVP, back Anomali. Learn more at www.anomali.com.

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Spotlight

El imperativo de la conexión El actual escenario post pandémico ha subrayado la importancia de disponer de procesos conectados en la empresa. A día de hoy, se espera que las empresas sean ágiles, resilientes y capaces de generar sinergias y atender al cliente en cualquier plataforma. Por ello, las empresas no sólo deben tener un

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