MARKETING STRATEGY

Shutterstock Acquires PicMonkey, A Leading Creative Design Platform

Shutterstock | September 08, 2021

Shutterstock, Inc, a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies, today announced the acquisition of PicMonkey, a leading online graphic design and image editing platform that enables creators of any skill level to design high-quality visual assets -- from presentations, advertisements and logos, to business cards and banners -- for an array of use cases, including digital marketing, advertising, and social media posts.

Visual content is the cornerstone of brand storytelling. At Shutterstock, democratizing creativity and empowering the creation of professional content by anyone, regardless of design experience, has always been at the heart of the company's vision. Whether it's a future business owner using a presentation to effectively pitch their concept, or a large marketing team creating a campaign that makes people sit up and take notice, there is a pervasive need among non-designers to create compelling, professional content seamlessly. While some professional design applications require formal training, the integration of PicMonkey into Shutterstock will further empower our customers, regardless of their skill level or expertise, to create beautiful, best-in-class content with efficiency and ease in just a few clicks.

Founded in 2012, PicMonkey allows creators to access thousands of templates, graphics and fonts, with tips and tutorials for producing sophisticated visual designs with an editorial look and feel for a diverse array of channels. This acquisition builds upon Shutterstock's strategy to expand its offering to small businesses, by providing additional tools to non-professionals for elevating their visual content across a variety of platforms.

"Content is at the core of Shutterstock's offering, and selecting an asset is just one step of the creative process. A key element of Shutterstock's strategy and vision is providing a suite of solutions for the entire creative journey, regardless of experience or expertise level," said Stan Pavlovsky, Chief Executive Officer at Shutterstock. "PicMonkey's easy-to-use design and editing tools, collaboration features across teams, and robust library of pre-designed templates makes professional publishing assets accessible at scale to anyone, and is expected to allow Shutterstock to enhance and accelerate the delivery of our vision for our customers around the world."

The acquisition of PicMonkey is an important element of Shutterstock's workflow solutions, empowering creatives, business owners and marketers to design with ease. Key features of the PicMonkey tool includes photo editing, effects, touch-up tools, brand kits, cloud storage video, animations, and multi-page for creators, solopreneurs, social marketers, marketing professionals, pro designers and casual creatives. These design and editing features represent a natural extension of Shutterstock's content offering, and on a combined basis, will enable the delivery of a more unified customer experience across the creation journey.

ABOUT SHUTTERSTOCK
Shutterstock, Inc. is a leading global creative platform offering full-service solutions, high-quality content, and applications for brands, businesses and media companies. Directly and through its group subsidiaries, Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, 3D models and music. Working with its growing community of over 1.8 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 380 million images and more than 22 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The Company also owns Offset, a high-end image collection; Shutterstock Studios, an end-to-end custom creative shop; PremiumBeat, a curated royalty-free music library; Shutterstock Editorial, a premier source of editorial images and videos for the world's media; TurboSquid, a leading 3D content marketplace; Amper Music, an AI-driven music platform; and Bigstock, a value-oriented stock media offering.

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CHANNEL PARTNERSHIPS

LiveVox Adds Sandler Partners to Growing Channel Program

LiveVox | March 01, 2022

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MARKETING DATA

PostcardMania Posts New C-Level Executive, Chief Experience Officer, in Renewed Push to Continually Improve Campaign Results

PostcardMania | February 15, 2022

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CHANNEL PARTNERSHIPS

ArchTIS adds i-Sprint to its channel partner program

ArchTIS, i-Sprint | June 07, 2022

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SOCIAL MEDIA MARKETING

Parag Agrawal: Talk of the Town-The New CEO of Twitter

Twitter | December 01, 2021

India-born, tech-savvy Parag Agrawal has been appointed as the new CEO of Twitter. All set to take Twitter to the next level by strategizing policy and strengthing campaigns. Twitter announced one of the biggest news of the decade that an Indian, Parag Agarwal, the IIT-Bombay graduate, is the new CEO of Twitter. He joined Twitter as a software engineer in 2011. Later on, he was appointed as a chief technology officer in 2017. He was also part of top tech companies like Google, Microsoft, and Adobe. Jack Dorsey, the former CEO of Twitter, has handed over the reign to Parag Agarwal. He has been a part of the organization for over a decade. He managed machine learning, revenue, consumer engineering and assisted with audience growth. Parag handled the 'Bluesky' project marvelously, the decentralized program which was introduced in 2019. In addition, Parag incredibly managed products strategy, promotional strategy, and the large-scale password security issue during his career. On the appointment of Parag as the CEO of Twiter, Dorsey said, "He's been my choice for some time given how deeply he understands the company and its needs. He has been behind every critical decision that helped turn this company around, not only that, Agrawal has been around when the company was nothing like it is today and had fewer than a thousand employees." Parag has committed himself to enhance Twitter's potential by maintaining data security, designing effective campaigns, and utilizing cutting-edge technologies. As a result, the company expects a tangible result with its CEO change, taking Twitter to the next level as all other social platforms compete to be the best. Amidst receiving millions of congratulatory posts, netizens spiced up his previous tweets by creating various types of memes. This increased audience engagement as he mentioned social issues unbiased and fearlessly.

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Spotlight

Right now you could be doing what allot of small businesses are, simply sending your mass emails via their mail client (outlook, apple mail, gmail etc). Now this is fine for your hip pocket but not so great for return on investment.

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