CONTENT CREATION

Showpad Named a Strong Performer in Sales Content Solutions by Independent Research Firm

Showpad | September 18, 2020

Showpad, the leading sales enablement platform, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Sales Content Solutions, Q3 2020. In this evaluation, Showpad received the second-highest score in the current offering category and the highest score possible in the criteria of guided selling, buyers’ content consumption and ABM/account-based engagement support. The report states that Showpad remains a “good fit for midmarket to enterprise organizations that want to create a highly engaging and consumer-like sales experience for their customers and prospects.”
In the report, Showpad was among the three highest scores in the content activation and reporting and analytics criteria. Additionally, Showpad was among the four highest scores in the sellers’ experience criterion and received the highest possible score in the partner and community ecosystem criterion. Reference customers praise Showpad’s support for most onboarding, implementation work, and flexibility to shape the way their sellers need to use the platform.

Spotlight

Find out why RevLocal is ranked #1 as a full-service Digital Marketing Agency with a specialty in Paid Advertising Management. We help Local Small Businesses be found, be validated and be chosen.


Other News
CHANNEL PARTNERSHIPS

Azul Announces Global Channel Partner Program

Azul | May 27, 2022

Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries. Azul is expanding the reach, depth, support and staffing around its global partner program and is accepting new partners now. Azul brings more than 20 years of leadership in the Java market, employing the world’s largest independent Java engineering team and supporting more versions of Java than any other vendor, including Oracle. This deep experience makes Azul uniquely positioned to partner with companies addressing customer needs around slashing Oracle Java licensing costs and providing Java-based solutions to common infrastructure and application challenges. Many of the largest companies in the world use Azul’s flagship, high-performance Java runtime, Azul Platform Prime, to reduce their cloud costs by up to 50%. “We continue seeing explosive growth in demand for the Azul Platform,” said Chris Clabaugh, Azul’s vice president of channel sales. “Companies are grappling with out-of-control Java support and cloud costs that eat into margins and restrict the ability to modernize applications and infrastructure in a dynamic and competitive world. Azul and our partners work closely together to power hyperscale, performance-driven cloud applications and cost-efficient Java environments.” Available Partner Resources Azul’s partner program offers a flexible framework for jointly capturing the substantial market opportunity for Java-based solutions. Available resources for channel partners include: Conflict-free deal registration with compelling discounts Volume incentive plans, lead sharing, regional sales promotions and an easy-to-understand marketing development fund process World-class sales and technical training curriculum from the leading provider of OpenJDK-based Java runtimes, complete with on-demand videos, new badging and credentialing progression path, and self-paced presentations Comprehensive enablement and promotional resources “There’s massive demand for high-performance Java runtimes that cut customers’ infrastructure costs and power cloud-based applications, Azul offers substantial resources to enable its partners’ success, and together we are building on our already strong momentum.” Frank Nobbe, director partner management, Logicalis Germany About Azul Systems Inc. Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100, 50% of Forbes top-10 World’s Most Valuable Brands, all 10 of the world’s top-10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG and Workday.

Read More

MARKETING STRATEGY

GetResponse Launches Enhanced Ecommerce Marketing Automation Solution

GetResponse | May 16, 2022

GetResponse, marketing automation software, announces the launch of an enhanced Ecommerce Marketing Automation solution. Ecommerce marketing automation helps online store owners scale their businesses in an automated manner increasing revenue and sales. "Though we've had existing partnerships and robust integrations with Ecommerce companies such as Shopify, Magento, PrestaShop, WooCommerce, and BigCommerce, it became clear to us through countless customer interviews that we needed to expand our Ecommerce automation solution, Inspired by this insight, we pushed our existing Ecommerce integrations to a new level and added additional features to better equip business owners to drive revenue seamlessly." Daniel Brzeziński, Vice President, COO and Head of Product at GetResponse The following set of enhanced features allow users to harness the power of automation to grow their Ecommerce stores: One-click integrations with leading Ecommerce platforms: Populate product inventory and customer data in GetResponse (no coding experience required). Advanced segmentation: Information on customer purchases, order history, and behavior on sites enables building segments for specific groups of customers and creating precisely- targeted marketing campaigns that convert. Quick transactional emails: Send automated purchase confirmations and trigger automated abandoned cart emails that remind customers about unfinished purchases. Promo codes: Synchronize promo codes from ecommerce platforms with GetResponse and seamlessly drag and drop them into newsletters, autoresponders, or automation messages. Product recommendations: The Product Recommendations Engine is a powerful, data-driven tool that learns customer preferences and potential needs based on historical purchases and behavior. The automation populates the section within an email with specific products relevant to each recipient on the list. Popups: Used to grab website visitors' attention, popups significantly increase site conversions and sales. GetResponse provides access to a code-free, drag-and-drop creator, where users can design popups and outline specific conditions on how they work. Prebuilt automation templates: Welcome new contacts, recommend products, recover lost sales, and use behavioral targeting easily with prebuilt templates and playbooks. Omnichannel: Utilize email, web push notifications, SMS, and popups for complete multichannel customer engagement campaigns that enhance sales growth. About GetResponse Founded in 1997, GetResponse, a simple-yet-powerful marketing automation software, has more than 20 years of experience empowering businesses to run online marketing effectively. Along with 24/7 customer support available in eight languages, GetResponse features more than 30 tools: email marketing, website builder, conversion funnel, marketing automation, live chats, webinars, paid ads, and more.

Read More

CHANNEL PARTNERSHIPS

Yooz Welcomes New Channel Partner Lead to Continue Its Strategic Growth Initiative

Yooz | May 23, 2022

Accounts Payable (AP) automation market leader Yooz announced the company has another addition to its leadership team, naming Jennifer Andreas as the North American Head of Channel Partnerships. In her new position, Jennifer is responsible for continuing to foster current Yooz valued partnerships and the Finance and Accounting ecosystems, such as system integrators with a prime focus on Sage, Sage Intacct, Microsoft, NetSuite ERP integrators, ISVs in the ERP sector, digital payment and DMS space, and major CPA firms throughout the US. Additionally, Jennifer is working to develop and identify new partnerships that expand and solidify the Yooz foothold as the top AP automation solution in the market. Creating and maintaining valued partnerships and strengthening a brand’s market presence are areas in which she has excelled for almost 30 years. “The experience and knowledge Jennifer brings with her is going to help propel Yooz to a wholly new level, She has a proven record of applying her vast understanding of the channel and using it to help propel brand recognition/market reach. I am looking forward to collaborating with her as she puts her plan in motion, and I am extremely excited about what is to come.” Cody Manning, NORAM Chief Sales Officer Andreas brings a wealth of knowledge and experience in all aspects of partnership, development and strategy in IT and change management, believing that the way to real success is developing a true mutually beneficial relationship that helps both sides meet and surpass their growth targets. This idea of investing in partnerships and realizing mutual value a trademark of her work - ties directly into Yooz’s core values of striving for excellence and sharing a customer-centric ambition. It is one of the one of the primary factors behind her decision to join the Yooz family and a key factor in her fit as a team member. “I’m looking forward to locking arms with Yooz leadership to build something that will directly impact the company’s growth over the next 1-2 years and beyond,” said Andreas. “I’m thrilled at the prospect of working with a company that places the same emphasis and value on partnerships as I have developed throughout my career, understanding and uniquely fostering valuable relationships with each partnership.” One of Andreas’ immediate areas of focus will be addressing partnerships in specific verticals such as construction, manufacturing, distribution, automotive and hospitality. Her primary goal is to help organizations understand that they can significantly benefit from the time and cost ROI of seamlessly-integrated automation, while also strengthening their supply chains for a wider economic reach through the support and help of solid, mutually beneficial partnerships. About Yooz Yooz provides the smartest, most powerful and easiest-to-use cloud-based Purchase-to-Pay (P2P) automation solution. It delivers unmatched savings, speed and security with affordable zero-risk subscriptions to more than 4,000 customers and 200,000 users worldwide. Yooz’s unique solution leverages Artificial Intelligence and RPA technologies to deliver an amazing level of automation with extreme simplicity, traceability and end-to-end customizable features. It integrates seamlessly with more than 250 financial systems, exceeding any other solution on the market. Yooz is a fast-growing, award-winning, SaaS innovator that is the perfect fit for mid-size organizations across all sectors. It has been recognized as a Great Place to Work®, 10 Best Cloud Solution Provider by Industry Era, Best of SaaS Showplace (BoSS) by THINKstrategies, Top 10 Accounting Solution Provider by CFO Tech Outlook, and Top 50 Company to Watch by Spend Matters.

Read More

MARTECH

Groupon is Streamlining Its Technology Platform and Embracing Automation

Groupon | June 15, 2022

Groupon, the trusted marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value, is taking steps to simplify the company’s technology platform and lean more into automation. Ultimately, Groupon believes these changes will allow it to accelerate its pace of product development and support better customer and merchant experiences. “We have amazing talent within our Product and Engineering organization, and I believe that we can do a better job leveraging our significant tech assets to create value for all of our stakeholders,” said Sachin Devand, CTO, Groupon. “Currently, our platform is too big and too complex, and this is prohibiting us from moving as quickly as I think we can to launch new products and features. So, I’ve empowered the entire tech organization to challenge our long-held thought process of creating a new service for every nuance and fundamentally rethink how we structure our platform––only building and supporting what’s mission critical to drive Groupon’s business forward.” Devand, who was appointed to the CTO role in May after serving as a consultant since February, is working with the Product and Engineering organization to improve its operating processes and streamline Groupon's tech platform. Some of the team’s big 2022 initiatives include: Embracing Agility - Reorienting the product engineering organization to be more customer centric. Product roadmaps will better align with providing specific customer solutions, more quickly. To that end, the entire team is embracing Agile software development methods, doing rapid delivery of features versus traditional methods that can take years. In addition, the team uses OKRs (Objectives and Key Results) to prioritize these features every 90 days. Migrating to the Cloud - To date, Groupon has moved nearly 75% of its data center capabilities to the cloud. Groupon is already gaining operational benefits from the move to the cloud, including better monitoring, observability, elasticity and ease of deploying infrastructure. Once the migration is complete, the cloud will enable Groupon to scale infrastructure up and down as the needs of the business change, which should provide even more flexibility and cost savings. The cloud also enables Groupon to use cloud-native services that can unlock additional automation opportunities throughout the company’s marketplace. Re-architecting Services - The company is re-architecting its services, taking stock of which services are required and which ones can be combined or eliminated. At the start of the year, there were about 700 services operating behind the company’s global marketplace platform, which is too complicated and big for Groupon’s needs. As the move to the cloud continues, Groupon intends to move to a domain-driven design model which will allow for a more nimble architecture with significantly fewer services. Leaning into Automation - Groupon is automating processes throughout the entire business to create efficiencies and improve productivity. For example, the company is scaling its self-service automation features to enable more merchants to join the Groupon marketplace without human touch. At the end of the first quarter, 65% of new campaigns in North America were created using Groupon’s merchant self-service tool that enables businesses to create and edit campaigns. From a customer perspective, Groupon is doing more to automate insights from search data to create a feedback loop with the company’s sales teams to ensure that its marketplace has the right inventory in the right places. When this work is completed, these actions should significantly reduce the size of Groupon’s tech platform and allow it to accelerate its pace of product development focused on building a larger and more differentiated inventory base and launching products to support better customer and merchant experiences. About Groupon Groupon (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value.

Read More

Spotlight

Find out why RevLocal is ranked #1 as a full-service Digital Marketing Agency with a specialty in Paid Advertising Management. We help Local Small Businesses be found, be validated and be chosen.

Resources