Showpad Named a Strong Performer in Sales Content Solutions by Independent Research Firm

Showpad, the leading sales enablement platform, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Sales Content Solutions, Q3 2020. In this evaluation, Showpad received the second-highest score in the current offering category and the highest score possible in the criteria of guided selling, buyers’ content consumption and ABM/account-based engagement support. The report states that Showpad remains a “good fit for midmarket to enterprise organizations that want to create a highly engaging and consumer-like sales experience for their customers and prospects.”
In the report, Showpad was among the three highest scores in the content activation and reporting and analytics criteria. Additionally, Showpad was among the four highest scores in the sellers’ experience criterion and received the highest possible score in the partner and community ecosystem criterion. Reference customers praise Showpad’s support for most onboarding, implementation work, and flexibility to shape the way their sellers need to use the platform.