CONTENT CREATION

Showpad Named a Strong Performer in Sales Content Solutions by Independent Research Firm

Showpad | September 18, 2020

Showpad, the leading sales enablement platform, has been named a Strong Performer by Forrester, an independent research firm, in The Forrester Wave™: Sales Content Solutions, Q3 2020. In this evaluation, Showpad received the second-highest score in the current offering category and the highest score possible in the criteria of guided selling, buyers’ content consumption and ABM/account-based engagement support. The report states that Showpad remains a “good fit for midmarket to enterprise organizations that want to create a highly engaging and consumer-like sales experience for their customers and prospects.”
In the report, Showpad was among the three highest scores in the content activation and reporting and analytics criteria. Additionally, Showpad was among the four highest scores in the sellers’ experience criterion and received the highest possible score in the partner and community ecosystem criterion. Reference customers praise Showpad’s support for most onboarding, implementation work, and flexibility to shape the way their sellers need to use the platform.

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MARTECH

Premier BPO Launches Partner Alliance Program

Premier BPO | September 08, 2022

Premier BPO, a Co-Sourcing firm that helps companies manage a blended workforce, recently inaugurated the Partner Alliance Program. Enrolled partners can refer leads or co-sell services. The program is not meant for “white-label” or sub-contract arrangements. Eligible Partner Types - Consultants, - Call centers, shared services, and back-office outsourcing industry influencers, - Technology companies and systems integrators, - Private equity and VC firms, - Industry affiliates, professional trade organizations, - Professional firms such as CPA’s, law firms The business process outsourcing market revenue is expected to reach US$ 330 bn in 2022, with most revenue generated in the US ($122 bn), in global comparison. It is also projected to show a CAGR of ~ 6.7% between 2022 – 2027 resulting in a market volume of US $ 450 bn by 2027. - Statista For channel partners with influence across IT functions, the IT outsourcing marketing is on a growth trajectory. Partner Benefits As an enrolled channel partner, our dedicated team, led by Sheraz Chaudhary, will keep a pipeline cadence and serve as a liaison for partners. Partners can expect to earn commissions for introductions and helping to open up new relationships for Premier BPO. Co-Sourcing Services Partners can represent Premier BPO across our entire portfolio including call center services and back-office functions aimed at helping companies grow their business, focus on retention or other business outcomes. Learn More To learn more about the services provided by Premier BPO or learn the steps involved in enrolling, please contact our Partner Alliance Team via our dedicated Partner Alliance Program webpage. About Premier BPO: Premier BPO seeks to be a seamless extension of its client’s business processes. This is done by immersing itself in the client’s values and objectives and by providing dedicated resources that serve as a blended workforce within the client’s organization. The company offers co-sourcing, a hybrid approach to outsourcing, across multiple functions for several industries through world-class global sites. Premier BPO has invested in security and compliance processes including obtaining PCI compliance and has been serving clients since 2003.

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MULTI CHANNEL MARKETING

Allevia Technology Partners with FluentStream to Enhance Service Offering and Revenue Stream

FluentStream | September 14, 2022

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and mid-size organizations, today announced that Allevia Technology has joined its partner program. As a result, Allevia has upgraded 100% of its customers to FluentStream. The company now offers FluentStream’s UCaaS services to its new customers and provides support to customers who have already transitioned to FluentStream. Allevia Technology, based in Maryville, Tennessee, provides on-site and remote technical support for devices, services and networks to more than 400 customers across numerous industries. The company also builds websites, provides telecom analysis, and offers affordable, high-speed internet to local businesses and residents. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “We're not a UCaaS provider, but we partnered with FluentStream, which provides technology and services we feel comfortable selling to our customers,” said Stefan Wilson, Founder, Allevia Technology. “You know, when you can look a customer in the eye and tell them this is the solution we use, it’s easier for a customer to believe that we know what we’re talking about. We support it, we sell it and we use it every day.” FluentStream’s centralized dashboard is a critical element that makes it possible for Allevia to support its VoIP customers. The ease of service provisioning provided by the FluentStream dashboard is essential to Allevia being able to efficiently support its customers’ changing preferences and requirements. Additionally, FluentStream’s 24/7 US-based customer service enables Allevia to provide quality support for its phone customers. “One of our key tenets is to provide outstanding service to our customers and partners so they can optimally operate their businesses,” said Cass Gilmore, CEO, FluentStream. “In maintaining this commitment, we were able to expand our customer relationship with Allevia into a channel partnership, and as a result, we have been able to help Allevia expand its service offering and enhance its revenue stream.” For more information about Allevia’s partnership with FluentStream, see the case study at www.fluentstream.com/partner-program/allevia. About FluentStream FluentStream is a cloud communications company that simplifies and automates how small to medium-sized businesses communicate with their customers. FluentStream enables service, sales and other professionals to deliver an exceptional customer experience from any device or location. Inc. 5000 has consecutively recognized FluentStream as one of the fastest-growing private companies, and BuiltIn named FluentStream one of the best places to work. For more information, visit www.fluentstream.com and connect on Linkedin.

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CHANNEL PARTNERSHIPS

Impartner Business Planning Levels Up Partner Experience

Impartner | September 16, 2022

Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), launched Impartner Business Planning within its PRM—scaling your channel and engaging partners like never before. Impartner Business Planning accelerates revenue in your entire channel. Impartner Business Planning ends managers' dreading the quarterly business reviews (QBRs) with their partner channel. The increased collaboration, transparency, and automation help companies create business plans with all segments of partners—maximizing the productivity of the largest ones and fully engaging even the very smallest. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Business planning with partners is no longer a check-off item or something to dread," said Gary Sabin, VP of Product at Impartner. "Impartner brings more accountability into the process through collaboration—not top-down micro-management—making partner planning meetings more productive, more fulfilling and even more enjoyable with the end result being increased revenue." Impartner Business Planning motivates and manages partners with clear performance measures and objectives, enhancing the overall partner experience. Most companies perform business planning through spreadsheet applications and one-off systems, which impacts partner experience. Today, partners decide whom they want to do business with based on the experience they receive, especially compared to competitors. Business Planning provides a competitive advantage in partner experience. Impartner Business Planning provides better collaboration with partners. It works with any CRM system. Channel managers can drag and drop pre-built metrics using standard objectives or build their own based on the partners' business. They can also establish two-way communication of these metrics with message threads, templated plans for different levels of partners and automated instructions. Business Planning provides easy access to current performance measures and attainment status. The system displays progress updates and tracks the history of business plan details. Business Planning extends the value of Impartner's Journey Builder, Program Compliance Manager and MDF applications by tracking and displaying the progress of journeys, tier badges and percent of MDF funds used. The new product helps customers achieve more revenue with all levels of partners. It allows customers to deepen relationships and effectiveness of the top-performing partners, but it also engages the smallest, lower-tier partners. With new partners, channel chiefs can automatically track metrics like lead distribution, deal conversion and revenue targets and set goals for channel certification completion. Business Planning is available in Impartner PRM for all customers now. To learn more about how Impartner helps corporations from the smallest to the largest enterprises like Honeywell, Qualtrics and Vertiv grow their channel revenue by an average of 32.3% in the first year of use alone, click here. About Impartner Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels. For more information on Impartner, which is based in Utah's tech hotbed, the Silicon Slopes, visit impartner.com.

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CHANNEL PARTNERSHIPS

Nile Launches its Ecosystem Program to Bring New Growth and Profit Opportunities

Nile | September 15, 2022

Nile, a new provider of enterprise network technology and services, today launched its partner program Nile Connect, focused on driving channel partner success via accelerated business growth, and profitability enabling partners to represent Nile’s new campus network platform. Nile Connect puts partner success at its foundation, equipping the channel with a wired and wireless service reimagined from the ground up to be delivered entirely as-a-Service (aaS) grounded in unheralded network simplicity, security, performance, and dramatically lower total cost of ownership (TCO) for both the partner and the customer. The unveiling of Nile Connect comes as the company emerged today from stealth to lead a significant market transition that will redefine enterprise networking forever, changing how organizations design, acquire, deploy, secure, and maintain a connectivity experience defined by simplicity. Nile was formed by co-founders Pankaj Patel (former EVP and Chief Development Officer at Cisco) and John Chambers (former Executive Chairman and CEO at Cisco, and founder and CEO of JC2 Ventures) working together as one of the network industry’s most powerful leadership duos, combined with experienced channel executives and engineers, powered by unprecedented IP and innovation, and with strong financial funding. Nile said more than 50 solution providers were already engaged with Nile Connect at the time of launch, including network ecosystems leaders like Presidio and CBTS, among others. Nile Connect appeals to partners of all sizes and offers a compelling partnership framework designed around: Simplicity: a tier-less program structure designed for a quick-ramp with simple requirements and processes, with no time-consuming technical certifications, and a value-selling approach; Profitability: an expanded market opportunity with strong margins to fuel ARR (annual recurring revenue) growth, designed to deliver a net-cash-flow positive revenue stream for partners; Opportunity: an opportunity to be a part of leading an as-a-Service market disruption with an end-to-end service at a lower TCO and a better network experience; and Outcome Focused: with the objective to change the technology consumption experience and deliver business and technical outcomes while easing partner service delivery and cost model concerns “As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. “Our approach is different. Nile Connect is designed to work with and through partners, not around them. Our partners’ success is at the forefront of everything we do with a commitment to a quick ramp and faster path to revenue. This true collaboration is a win-win-win – for partners, for Nile, and most importantly, for customers.” “As network incumbents have attempted to adapt to increasingly evolving customer needs, partners have felt manufacturers’ profitability comes first, ultimately squeezing them financially and relationally,” said Lou Serlenga, Chief Revenue Officer, Nile. A Program Designed to Eliminate Channel Pain Points Nile Connect provides a simple, tier-less approach that ensures partners are able to achieve the highest levels of margin as they start, and no longer have to wait until much later after meeting requirements for multiple technical certifications and revenue ramp to get to higher tier and discount levels. Simplified program tools and processes further ensures that partners are not adversely impacted by complex workflows that add to operational overheads that dilutes profit. Nile brings a differentiated and innovative technology unveiled into a market transition, along with an opportunity to bundle more solutions and support customer outcomes, Nile Connect is designed so partners seamlessly fit in to the ecosystem and truly pioneer transformation for their customers – all without the complexity, competition, and confusion they’re increasingly experiencing today from entrenched incumbent manufacturers. “We are incredibly excited about the prospect of bringing such an innovative and differentiated offering to customers,” said Dave Hart, President and COO of Presidio, the leading global digital services and solutions provider. “Nile offers what many of our customers have been asking for – a simple approach to IT infrastructure that provides a scalable operating model combining innovative technology for deployment, monitoring and support with a predictable financial model that removes the operational and financial headaches of owning and supporting the network. At the same time, Nile’s leadership is equally committed to the success, profitability, and differentiation of its partners, which is always welcome news in this industry. We see Nile’s offer as a real win-win for Presidio and our customers.” An Ecosystem Ready for the Disruption Nile’s innovation and delivery model disrupts traditional sales motions, built from the ground up to be delivered as-a-service, providing consumption-based connectivity and services in conjunction with its partners and ensuring the partner-customer relationship remains intact. Nile’s revenue-sharing approach also eliminates variables and streamlines the process—it’s simple, straightforward, and focused on what matters most: customer success. The Nile Connect program is ideal for partners of all sizes, from large national solution providers to regional and local partners. Nile is also an ideal play for the MSP (managed service provider) channel, as its innovative network solution simplifies service delivery, reduces help desk calls, automates management to maintain guaranteed service performance levels, removes the need for lifecycle management, and delivers a net cash flow positive financial model. “As the network model shifts to aaS, Nile is redefining what a partner-first approach should look like – one where partners have guaranteed growth and profitability, where value for the customer continues to evolve, and where the friction of ownership, configuration, and transactions is eliminated,” said Bob Burlas, Chief Product Officer, Pomeroy IT Solutions, Inc. “We are excited by the potential of this innovative offering and are committing our resources to bring a differentiated solution to our customers and prospects.” “Eliminating complexity, especially as it relates to the solutions that we can offer our customers and prospective customers, has been a challenge for far too long,” said Joe Putnick, Chief Innovation Officer, CBTS. “Nile’s approach takes direct aim at this—it’s simple, it’s straightforward, and it puts the customer first while also making partner growth a priority.” North American partners interested in Nile Connect can learn more at https://nilesecure.com/partners/ or can contact Vivek Khemani, VP of Worldwide Channel Sales at vivek@nilesecure.com. About Nile Nile is redefining the network experience for customers with disruptive simplicity, delivering true network-as-a-service consumption, built in hardened security, lifecycle management without the management and backed by the industry’s only verified, performance-based SLAs. For more information, see nilesecure.com.

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It has plenty of useful features in Business Manager for both young and experienced entrepreneurs. The thesis explains the main principles of working with Facebook Advertising, its advantages, and types of ads.

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