Should you outsource your content or hire an in-house writing team?

It’s no secret that quality content improves brand awareness, increases customer loyalty and drives leads, but most marketing managers say that good writers are difficult to find. Companies need writers who can create value through informative and engaging information. So, do you outsource your content or build an in-house team? This paper from BKA Content discusses the pros and cons of each strategy and provides a detailed breakdown of costs for four separate scenarios. Data is drawn from government reports, employment websites and industry surveys, and includes a side-by-side comparison to help you determine how much you can expect to spend on in-house writers versus outsourced content.