Senior executives use Facebook more than LinkedIn when seeking thought leadership, report suggests
Facebook | November 14, 2016
Facebook has beaten LinkedIn as the go-to social media channel for industry leaders seeking business advice, according to recent research from Grist. Facebook is the social network where senior executives are most likely to engage with business content (79%), edging out rivals Twitter (73%) and LinkedIn (68%). Further, Facebook is preferred over LinkedIn in thought leadership and is the social network senior business executives are most likely to use.