Sendwithus launches GDPR-compliant, cloud-based email CMS

Sendwithus announced on Tuesday the launch of Dyspatch, an enterprise-level, cloud-based and GDPR-compliant email content management system (CMS) for transactional emails. Dyspatch is a CMS platform for email that manages workflow, including building, editing and commenting from a variety of stakeholders. When the email is ready to be deployed, it is “exposed via our API,” Matt Harris, co-founder and chief executive officer of Sendwithus, told me. “And then the customer integrates with the API. So we’re not actually involved in the sending of the email, we’re a content management layer.” Harris said that enterprises have historically had problems managing system-triggered transactional emails, which pose different challenges for enterprises than for smaller organizations. “Marketing-cloud-style products are not built for data-driven triggered email,” Harris said. “It’s hard to get data into the emails, and they’re working with an email template system designed for marketing emails, not transactional.”