Channel Partnerships

SecureAuth Announces New Channel Partnerships with IDMWORKS and Opkalla

SecureAuth Announces New Channel Partnerships with IDMWORKS

SecureAuth, a leader in next-gen authentication and access management, today announced new channel partnerships with IDMWORKS, and Opkalla to deliver its passwordless continuous authentication solution, Arculix. Together, the new partnerships will address the ever-evolving identity security challenges: digital acceleration, threat environment, and business demands, including compliance. SecureAuth’s channel-first approach demonstrates a strong commitment to its channel partners to help accelerate their growth and better secure their customers with innovative authentication solutions.

“At SecureAuth, we know it’s critical to identify and invest in enriching partnerships, especially as we are building momentum with a game-changing solution in the authentication industry,” said Mandeep Khera, CMO, SecureAuth. “With this in mind, we warmly welcome IDMWORKS and Opkalla, both market-leading experts in the IAM space, into our partner community.”

With over 150 consultants, engineers, and architects in North America, IDMWORKS is a leading IAM solutions provider recognized by Gartner. As a SecureAuth value-added reseller, IDMWORKS will enable organizations to be secure by providing Arculix’s next-gen authentication solutions that offer a full spectrum of IAM integration.

“As one of the top Identity and Access Management (IAM) service providers in the cyber-security market, we are delighted to partner with SecureAuth and combine their passwordless continuous authentication solution, Arculix, with our IAM expertise and services to deliver game-changing authentication to our customers,” said Joe Brown, Director of Business Development at IDMWORKS. “Arculix’s patented and strong passwordless continuous authentication technology will help extend IDMWORKS’ leadership in the IAM segment and help address our customers’ real issues around identity security as well as compliance with Cyber Insurance and key regulations requiring authentication.”

As trusted advisors, Opkalla, a Charlotte, NC-based solution provider, works alongside IT teams to design, implement and support the most advanced IT solutions to customize their offering to help clients navigate their technology stack without any technology bias.

“Opkalla is thrilled to be partnering with SecureAuth and deliver the very best in securing digital identities to our clients,” said Jim Campbell, Managing Partner, Opkalla. “We are committed to delivering on our promise of trust, transparency and speed to help our clients navigate IT solutions that fit best for their custom environments. Combined with Arculix, a patented passwordless continuous authentication, we can offer the most robust security and give all of their users a frictionless experience.”

SecureAuth channel partners are excited about offering Arculix, a subscription-based product revolutionizing the authentication industry. Arculix delivers the strongest passwordless continuous authentication solution with a frictionless end-user experience and enables compliance with cyber insurance. The solution leverages a superior patented technology framework, Universal Authentication Fabric, that is comprised of an AI/ML driven risk engine, endpoint device trust, and invisible/phishing-resistant MFA. Arculix is the only solution that can be used as your single authentication solution or as an overlay with your existing IDaaS/IdPs like Okta, Ping, ForgeRock, Microsoft, Oracle.

About SecureAuth Corporation

SecureAuth is a next-gen authentication and access management company that enables secure and passwordless continuous authentication experience for employees, customers and partners. With the only solution that can be deployed in the cloud, on-premise environments, SecureAuth manages and protects access to applications, systems and data at scale anywhere in the world.

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Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit www.hiddenlayer.com.

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Channel Partnerships

Ingram Micro Empowers Channel Partners to Innovate, Grow and Create More Value with AWS

Ingram Micro | December 12, 2023

Ingram Micro is enabling thousands of channel partners worldwide to do more with more as a Premier Amazon Web Services (AWS) Consulting Partner and an award-winning Geo and Global AWS Distributor Partner of the Year recipient. Demonstrating its deep and wide technical knowledge and professional services expertise, Ingram Micro has been honored by AWS with two high profile wins – 2023 Global Distributor Partner of the Year and North America Distributor Partner of the Year. Both awards recognize Ingram Micro for playing a key role in helping channel partners worldwide accelerate success and move businesses to AWS through all phases of complex migration projects, including discovery, planning, migration, and operations. The North America honor is a back-to-back win for team Ingram Micro. Announced during AWS re:Invent 2023, the Geo and Global AWS Distributor Partner of the Year Awards shine the spotlight on Ingram Micro’s high-performing team and continued investments in advanced AWS technical talent, professional services and cloud migration competencies. “Through a strategic alliance with AWS, Ingram Micro has played a pivotal role in empowering Keystone Technologies to take the lead in healthcare EHR data solutions,” says Andy Belval, Chief Revenue Officer, Keystone Technologies. “Ingram Micro’s expertise in cloud solutions, coupled with a dedicated relational partner approach, not only enhances their own business value but also significantly contributes to Keystone Technologies’ ability to deliver better outcomes and cost savings for our healthcare customers.” In 2023, Ingram Micro’s AWS business continued to grow with more and more partners leveraging Ingram Micro to progress through their AWS Partner Network (APN) journey. Ingram Micro navigates AWS partners through APN programs while also expanding their services capabilities including assessment, design, deployment, and management of cloud migrations with greater speed. Additional differentiators to Ingram Micro’s success with AWS channel partners include its wide and deep executive relationships, as well as its Center of Excellence, strategic acquisitions of technical talent, and expansion of its Professional Services portfolio as it relates to cloud and migration services. “Ingram Micro’s early adoption of Cloud, understanding of an entrepreneur's needs and focus on the success for us to become one of their largest AWS resellers is what we were looking for in a distribution partner to grow our business and improve our value in the eyes of our customers,” says Dao Jensen, CEO of Oak Rocket. Ingram Micro provides channel partners access to experienced talent and professional services that can help them accelerate the customer cloud adoption journey including the technical personnel, tools, education, technology, and technical support needed to ideate, deploy, and manage AWS solutions. “AWS is a gold mine of opportunity for an MSP yet remains a heavy lift for most,” says Duncan Robinson, vice president, growth partnerships, Ingram Micro. “We’re here to help our channel partners optimize their sales cycle and effectively design, deploy, and manage AWS solutions that improve the customer’s experience, performance, reliability, and agility, while reducing the total cost of ownership.” Ingram Micro’s long-standing and successful relationship with AWS includes earning several AWS Competency and AWS Service Delivery designations in recent years, including being the first global distributor to earn the AWS Migration Competency and more recently being awarded the AWS Data & Analytics Competency. Other designations include the AWS Cloud Management Tools (CMT) Competency, the AWS DevOps Consulting Competency, and the AWS Config Service Delivery designation. “The experience that Mxmart has had working with Ingram Micro as a strategic partner of AWS has been fundamental for our growth,” says Dario Gomez, CEO Mxmart Solutions. “The support we’ve received technically, commercially, and via programs has added invaluable strength to our company.” About Ingram Micro Ingram Micro is the business behind the world’s brands with the ability to reach nearly 90 percent of the world’s population. Our diverse solutions portfolio includes advanced and specialty solutions, cloud, mobility, and commercial/consumer technologies, while enabling a global circular economy with full-service IT Asset Disposition and reverse logistics and repair services. Leveraging investments in technical, financial, and marketing resources, Ingram Micro helps customers run their businesses better and grow their technology practices faster. Ingram Micro operates in 59 countries and reaches close to 200 countries. We have approximately 26,000 associates committed to providing our more than 161,000 customers and 1,500 vendor partners worldwide with a superior experience. Our fully digital, AI-driven business platform, known as Ingram Micro Xvantage™, eliminates the friction of doing business in IT and allows our customers to have a more insightful experience both buying and managing technology. We are also fully committed to being a global steward with world-class ESG practices.

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Channel Partnerships

Webvar Announces Launch of New Platform for Channel Partners

EIN News | January 03, 2024

Webvar, a dynamic 3-sided enterprise software platform that enhances the experience for buyers, vendors, and resellers from discovery to fulfillment on cloud marketplaces, today announced the launch of a new platform designed to assist channel partners in scaling their business on AWS Marketplace. Fully integrated with AWS Marketplace, the platform streamlines backend operations and simplifies the management of private offers and contracts, while providing customers a complete digital marketplace experience from discovery to fulfillment. The platform does more than just make operations easier – it helps businesses expand and get paid quicker. With the rapid growth of cloud marketplaces, there is a huge opportunity for businesses. Around $300 billion is locked in committed spend on the top three cloud marketplaces. The shift to online sales for software is just starting, and the new platform helps manage that shift. As a part of the new platform, Webvar has launched a unique Marketplace-as-a-service (Maas) offering, allowing businesses to leverage Webvar’s solutions while maintaining their brand identity. MaaS allows brands to offer a personalized marketplace experience to their customers by curating a catalog of approved products. They can create unique sets for different accounts within the client’s organization to help them easily find and deploy vetted products. "Our new service, Marketplace as a Service (MaaS), is more than just a way to find products. It's designed specifically for channel partners, offering a white-label solution that they can use without needing to invest resources in building a marketplace,” said Maxim Tarasiouk, Webvar CEO. “Recently, Webvar assisted a Canadian channel partner in scaling their revenue to $6 million, in a jurisdiction where AWS Marketplace does not operate. Our goal is to empower channel partners to scale on cloud marketplaces while delivering a cutting-edge buying experience to their customers,” he added. About Webvar Webvar is a platform that simplifies and accelerates enterprise software commerce for buyers, vendors, and channel partners. Founded by Maxim Tarasiouk, a professional with 10+ years experience at industry leaders like Crowdstrike and Proofpoint, Webvar aims to unify the fragmented software ecosystem. The platform offers an intuitive interface and powerful tools that allow users to streamline transactions, make informed decisions, and automate time-consuming processes, all while enjoying a streamlined marketplace experience from start to finish. Backed by FJ Labs, Webvar is an AWS APN partner and an official Crowdstrike partner.

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Channel Partnerships

ZINFI Releases Its Latest Complimentary Best Practices Guidebook: "The Ultimate Guide to Channel Partner Management"

PR Newswire | January 04, 2024

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide —The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences. The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including: What Are the Different Types of Channel Partners? How to Find and Recruit Channel Partner What Are the Benefits of Having Channel Partners? How to Choose the Right Channel Partners for Your Business How to Get Started with Channel Partnerships How to Align Partners with Overall Business Strategy What Are the Challenges of Managing Channel Partners? How Do We Evolve Channel Partnerships over Time? What Are the Best Practices for Channel Partnership Management? What Are the Future Trends in Channel Partnerships? "We know that effective partnerships can significantly extend a company's market reach, enhance product distribution and fortify its competitive edge," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity." The Ultimate Guide to Channel Partner Management can be downloaded here: https://www.zinfi.com/guidebooks/channel-partner-management-ultimate-guide/ ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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