Scripps Networks Benefits From Higher TV Advertising Revenue

Print, radio and television advertising revenues for 2016 will be sharply below what was forecast at the start of the year, with the Irish print market on track to suffer a double-digit decline, media agencies say.
The impact of Brexit-related economic uncertainty and the accelerating shift of advertisers’ money to digital has hammered traditional media, with poor trading in the autumn sealing a “tough” year for the industry.
Core Media, the largest buyer of advertising in Ireland, now expects advertising revenues in the “struggling” print market to plummet 12 per cent in 2016, while radio revenues are estimated to finish 5 per cent lower.
At the start of the year, it was anticipated that radio revenues would rise 5 per cent and print advertising would be flat.