Santander CMO Keith Moor on how marketers can get into the c-suite
Marketing week | March 27, 2017
Moor, who was recently promoted to Santander’s executive committee, says marketers must speak the same language as the rest of the business to make sure they have a seat at the top table.Santander has promoted its chief marketing officer Keith Moor onto its executive committee, with the financial brand’s top marketer set to have “more of a say” in corporate decisions.