Rosetta is changing, but Cleveland stays in plans

Rosetta decided it was working on too many one-off projects — a mobile app here, a new website there. Instead, the company wanted to focus on winning bigger projects from clients that want to transform their entire marketing strategy, according to Shade Vaughn, head of global communications for the firm.


As the company stopped doing small projects, the Cleveland office shrank through layoffs and attrition. The office employs about 300 people today, down from 400 in September 2013. The company also laid off an undisclosed number of other local employees earlier that summer. Some of them were let go after the company lost a large client in the financial services industry, Vaughn said.