ROO vs ROI – Digital Marketing’s New Success Metric
Marketing is like the long holes on a golf course, digital marketing is no different. You can’t expect to get good quantifiable results in a short amount of time. Some people especially people who are not formally educated in marketing have this notion that you they can spend a little money and they should be able to see immediate results. On a par 5 hole it takes a couple whacks and some patience before you get to the green and the hole is in sight.