Reviews: The most ignored, most important part of your social media strategy

Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a dentist who has two stars on Yelp. Bars and restaurants have lost patrons because of low ratings. On Amazon, three stars or less can cost you thousands of dollars in potential revenue.
It’s fair to say that we live in a review-based economy. To drive that point home, Congress recently passed a bill, the Consumer Review Fairness Act, that’s going to protect consumers who leave negative reviews from any kind of retribution from business owners. Although, if you’re trying to threaten customers who leave you bad reviews, you’re probably already doomed. Every star matters. A lot. More than two-thirds of consumers rely on online reviews before making a purchase, and research from mobile analytics firm Kahuna found that just by boosting a rating from two to four stars, companies increased conversion rates by 540 percent. The research also found that 50 percent of people won’t even consider downloading an app with three stars. Only 13 percent consider downloading apps with a one-star rating.