Research shows that ‘digital natives’ might not exist
Marketing Tech News | August 07, 2017
Every digital marketer knows what a ‘digital native’ is, and has likely spent a considerable amount of time and mental energy thinking about how to engage with them. The term refers to the generation of first adopters, those aged under 35. These people have grown up with smartphones and the internet, and therefore are far more tech-savvy then their older, analogue peers. Much research has purported that digital natives have different priorities then previous generations and need different treatment from brands.