Removing silos: staying ahead with integrated digital marketing best practices

May 03, 2016

Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect you to be there to answer their needs and provide them with an outstanding experience.

Spotlight

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no question that automation tools can help streamline and improve your social marketing process


Other News
CHANNEL PARTNERSHIPS

Nullafi Announces New Channel Partner Program

Nullafi | August 03, 2022

Nullafi, a fast-growing provider of data security software, today announced the launch of its new channel partner program. Nullafi offers resellers and MSSPs valuable data security solutions, programs, training, and enablement they need to drive revenue and help customers improve their security posture, drive agility in their business, and give them a competitive advantage. The Nullafi Channel Partner Program consists of four tiers – Platinum, Gold, Silver, and Authorized, with a range of program benefits customized to each tier. Earlier this year, the company announced the general availability of Nullafi Shield, an agentless, Zero Trust data security solution that sits between applications and endpoints, tying in with existing network technology in order to detect and redact data across applications. At the same time, the company appointed Walter Specht to the executive leadership team at Nullafi as Vice President of Channel Sales. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “Nullafi offers network-level software that enables companies to control the data any app sends to anyone, anytime, anywhere, with no application integrations necessary. Our partners love this differentiated approach to solving one of the biggest problems their customers face,” said Specht. “It’s an ideal solution to help resellers and MSSPs secure their customers’ data while procuring new business and developing new revenue streams. We’re thrilled to launch the new Channel Partner Program with world-class benefits and incentives.” Nullafi intelligently recognizes and obfuscates sensitive data in transit, before it gets to the user’s device, no matter where it originates, what field it’s in, or how it’s labeled. In recognition of its innovation, Nullafi has now been awarded nine patents from the United States Patent & Trademark Office (USPTO). “The NXGN team is excited to partner with Nullafi,” said Jimmy Merlo, Vice President of Customer Advisory Services at NXGN, a leading technology advisory firm. "Nullafi has created a great program to help us solve our customers’ Zero Trust needs together. As organizations leverage more applications, their data, including their customers’ sensitive information, continues to be proliferated across the multiple vectors. Nullafi sits in a unique position where it is able to mask sensitive data, all while keeping data integrity. As organizations implement Zero Trust security solutions, Nullafi will play an integral role in how they manage their data.” To learn more about the Nullafi Channel Partner Program: Visit the company’s partner page Read the Partner Program Overview View the product data sheet and corporate overview If you’d like to enable your customers to protect sensitive data within any application so that their users see only the data they need to see, please request a Nullafi demo today. About Nullafi Nullafi is a fast-growing provider of data security software that helps customers quickly, easily, and comprehensively detect and redact sensitive data, automate policy enforcement, and eliminate risks such as data leakage, inadvertent access, and improper downloading—all while allowing business to continue without interruption. With Nullafi, users see only the data they need to see, giving organizations unprecedented control over data access. The company serves primarily mid-market companies, technology resellers, and application developers in North America. With rave reviews from analysts, multiple patents granted, and key partnerships already established, Nullafi is well-positioned to transform data security as we know it. For more information, visit www.nullafi.com.

Read More

MARKETING DATA

Khoros and EveryoneSocial Partner to Strengthen Digital Marketing Strategies Across Social Channels

Khoros, EveryoneSocial | July 07, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, today announced it has partnered with EveryoneSocial, the leading employee advocacy platform. The partnership combines the power of Khoros’s social media management solution (including content management, publishing, social listening, and governance) with tools in EveryoneSocial that help brands engage their employees and support marketing, sales, recruiting, and communications initiatives across social media. By leveraging the technologies of Khoros and EveryoneSocial, digital marketers can align content, messaging, and campaigns with a brand’s employee advocacy program to boost awareness, maintain reputation, and even help drive their business’s bottom line. "We're excited to partner with EveryoneSocial to help brands enhance their customer experience by empowering their best champions: their employees. Together, we're giving brands an expanded toolkit that maximizes their digital marketing strategies on social to reach a wider audience and ensures every team member across the organization—from marketers to recruiters—is sharing the right messages to help create customers for life,” said Chris Tranquill, chief strategy officer at Khoros. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. “We know social media leaders want the convenience of an all-in-one solution, but we also know that they don’t want to settle for mediocre tools. They want the best, which is why we’re so excited to be partnering with Khoros. This partnership brings together the market’s leading social marketing and employee advocacy platforms to give our customers the tools they need to generate maximum ROI,” said Cameron Brain, CEO & Co-Founder of EveryoneSocial. Khoros is unique in the industry with its ‘single pane of glass’ platform to manage omnichannel customer interactions. In addition to its award-winning social marketing capabilities, the Khoros platform also features best-in-class digital customer care products for contact centers, enterprise-grade communities software, and valuable voice of customer (VoC) insights—all powered by its patent-pending, AI-powered orchestration engine. To learn more about Khoros’s digital customer engagement platform and services, visit khoros.com. For additional information about EveryoneSocial’s employee advocacy platform, visit everyonesocial.com. About Khoros Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey. Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com. ​​About EveryoneSocial EveryoneSocial is the platform that transforms employees into influencers by empowering them to authentically create and share content on social media. Many of the world’s highest-growth companies – including Qualtrics, T-Mobile, and Highspot – use EveryoneSocial to engage employees, expand brand reach, and drive organic social media ROI.

Read More

MARTECH

Giganet expands offering via channel partner programme

Giganet | August 02, 2022

UK ISP, Giganet is expanding business opportunities in the channel market with the introduction of a number of new FTTP and Ethernet offerings, thanks to its new Channel Partner Programme. The move follows a £250 million-pound investment in the ISP from Fern Trading last year, and a number of initiatives including a multi-year agreement with global supply chain solutions provider, Anixter to support the expansion of full fibre, and investment in training and development. The ISP was also one of a number to commit to helping customers during the cost-of-living crisis by freezing prices for consumers in 2022. The launch of the Channel Partner Programme will see the ISP combine the power of its own infrastructure, CityFibre and Openreach, to generate a wave of new Business FTTP and Ethernet products for the channel market, which the company says will offer exciting business opportunities for Telecoms resellers, MSPs and ISPs. Paul North, head of channel at Giganet, explained: ‘One of the best things about being a nimble provider means we’re not held back by legacy revenues, systems, or technology. Giganet won’t be offering any copper-based services, we’re full fibre all the way and so we’re leading with a bold partner programme that’s focused on the rapidly expanding FTTP opportunity. It’s no secret that our vision is to become the best ISP in the UK, we’re here to disrupt the industry. We make it our mission to make broadband easier for our customers, and we extend that ethos to our partners by giving them the ability to utilise these powerful infrastructures. Our initial product is a Business FTTP proposition over the CityFibre and Openreach networks, designed for the SME market, and we can’t wait to get going.’ Giganet said that it will add more products and services to its portfolio in due course.

Read More

MARTECH

Evolution Measurement appointed USA and Canada sales channel partner for DMA

Evolution Measurement | August 08, 2022

Evolution Measurement are proud to announce that they have been appointed as channel partner for Italian flight test instrument manufacturer, D. Marchiori Srl. (DMA) in the USA and Canada. DMA design and manufacture test equipment for aircraft systems and components such as: RVSM compliant Air Data Test Sets and Systems; Pitot-Static adapters and air data accessory kits, fly-by-wire flight control surface movement analysers; tachometer test sets; absolute pressure calibration standards and transfer standards; tilt tables and equipment designed to customer specifications. They also produce laboratory and production grade instruments as well as a comprehensive range of flight-line instruments. DMA’s precision aircraft ground test equipment is used in over 80 countries worldwide by established overhaul bases, civil airlines and general aviation and DMA are unique in being the only manufacturer to produce both test sets and a complete range of pitot-static adapters. Evolution Measurement’s Managing Director, Paul Crowhurst said, “Always delighted to be working with DMA, their flight test equipment is truly world class and we are excited to present the product range to our customers. We have detailed experience of this vibrant market and we’re looking forward to growing DMA’s presence in the USA and Canada.” Evolution Measurement’s Managing Director, Paul Crowhurst said, “Always delighted to be working with DMA, their flight test equipment is truly world class and we are excited to present the product range to our customers. We have detailed experience of this vibrant market and we’re looking forward to growing DMA’s presence in the USA and Canada.”

Read More

Spotlight

Like pretty much every element, the answer is 'it depends'. It depends on how you use automation, what you automate and what you don't, it depends on which elements you consider suitable for machine response. Used well, there's no question that automation tools can help streamline and improve your social marketing process

Resources