Read the small print: why data ownership always matters

Using and protecting data is complex and the regulatory issues are wide-reaching. When choosing third party services to process data, brands often assume they retain control over how their data is used. However, that is often not the case and it can have serious practical and legal consequences. Being able to identify potential issues in advance is a key skill when trying to ensure your business does not get caught by them. From ownership, to the GDPR, this article will explore some of the issues facing companies when they hand over their data.