MARKETING DATA

RateMyAgent Announces 2022 Agent of the Year Award Winners

RateMyAgent | January 31, 2022

RateMyAgent, an agent review and digital marketing platform for real estate professionals to generate, aggregate, and syndicate client reviews has announced its second annual U.S. based Agent of the Year Award winners. Seven regional winners were selected based on verified review data, transaction volume, and overall quality of their reviews. One of the seven regional winners was selected as the national Agent of the Year. RateMyAgent will celebrate these winners along with fifty state winners and over two thousand city and county winners at a special event this April in conjunction with Inman Connect in New York. A new agent who has been in the industry for less than two years, and has participated in the New Agent 365 training program will be awarded with the Rising Star.

The Regional Winners are:

  • New England: Gregory Hanner, Garden Realty
  • Mid-Atlantic: Ellen Gonik, Coldwell Banker Residential Brokerage,NJ
  • Midwest: John Scaglione, Coldwell Banker Schmidt Realty, OH
  • Southeast: Tammy O Lyne, KW Pinehurst
  • Southwest: Brian Hall, EXP Realty
  • Mountain: Brie Fowler, Coldwell Banker Realty
  • West: LuAnn Shikasho, EXP Realty of California

The National Winner 2022 US Agent of the Year is:

  • LuAnn Shikasho, EXP Realty of California

The awards represent excellent customer service and celebrate agents who have created remarkable client experiences. This is the first industry-wide, brokerage-agnostic awards program based primarily on client satisfaction and quality review data, instead of transaction and sales volume alone. It's an important next step in changing the focus to improving the consumer experience and collectively raising the real estate bar together.

The US Agent of the Year Awards continue to expand in its second year. Despite the pandemic and unprecedented market conditions, agents showed up for their clients like never before as evidenced by the quantity and quality of reviews. We're thrilled to shine a spotlight on these incredible award winners."

Mark Armstrong, RateMyAgent co-founder and executive director of RateMyAgent

About RateMyAgent
RateMyAgent is an Australia-based review platform now expanding rapidly in the United States. In Australia, RateMyAgent is used by agents who sell 80% of property across Australia and get reviews for 1 in 3 homes sold nationally. RateMyAgent launched in the United States in 2018 and has partnerships with MLS's from Florida to California, including CRMLS, the country's largest MLS. They are the first review platform to be included in NAR's REACH Accelerator Program. RateMyAgent is listed on the Australian stock exchange.

Spotlight

Sometimes the best way to teach a person something is to present it within a familiar framework. Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible.


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MARKETING ANALYTICS

WiSA Wave Marketing Program Continues to Drive and Grow Consumer Traffic to WiSA and Member Websites

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant web traffic growth quarter to quarter and year over year. Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, representing a 234% increase. In Q1 2021, nearly 18% of all WiSA website visitors continued their journey to a member or retailer website to learn more about or buy a WiSA Certified™ product. Even with WiSA Wave exposing a large number of new, in-market enthusiasts to the category, organic, direct and referral traffic remains strong in the 18%-21% range, reinforcing the growing awareness of WiSA. “We are constantly working with our members to add value to their initiatives through advancements in technology, product development support, distribution, category and product marketing, and consumer awareness,” said Tony Ostrom, President of WiSA. “Over the next year, we will grow the wireless home cinema category through effective consumer outreach and communication, education, increased distribution of WiSA Certified solutions from WiSA members, and the continued expansion of WiSA Certified and WiSA Ready™ products.”

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CONTENT MARKETING

Cooler Screens Builds Visionary Leadership and Advisory Teams for Accelerated Growth

Cooler Screens | May 19, 2022

In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world's largest digital media platform for retail. Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail and the new leadership team will enable this mission. "This is retail media 2.0., and with a world-class team of accomplished innovators in place we are poised to not only bring the digital and physical worlds together and transform omnichannel marketing but also create an industry gold standard. This collapses the consumers' path to purchase into a few feet of retail space and a few seconds as opposed to traditional sequential ads that require much longer periods of time and much more physical space to drive sales," Cooler Screens Cofounder and CEO Arsen Avakian New Team Members Will Bring the Science of E-Commerce to Physical Retail Cooler Screens' leadership team additions include Lindell Bennett from Amazon as chief revenue officer and Shelly Schaffer as chief financial officer. Additionally, Cooler Screens' Chief Customer Experience and Operating Officer John Gomez was promoted and will take on additional responsibilities as president while retaining his former responsibilities. As chief revenue officer, Bennett brings extensive experience building new teams and businesses, while also launching new technologies and products. He will focus on helping brands capture the attention of customers already in the aisle, to build brand equity and increase sales simultaneously. His goals include establishing an insights-led revenue organization, strengthening the direct sales team, expanding distribution of Cooler Screens through programmatic partnerships, helping agency partners activate new in-store media opportunities and developing deeper omnichannel measurement for brands. "I spent over a decade helping define something new: the nascent retail media landscape," Bennett explained. "This experience is important because, at Cooler Screens, we are redefining the in-store experience by meeting customers where they are at – in the aisle – and finding new ways to help them make decisions while there. The question is, how do we make the experience better for customers while also providing an opportunity for brands to stand out? That's a question that I want to help answer, because there is a huge opportunity here for brands, not just in terms of messaging, but also in terms of measurement. I can't wait to help unlock this potential." In just over ten years at Amazon, Bennett held a number of US roles, leading enterprise CPG, running the mid-market and pioneering the enterprise cable and wireless business. He also spent time in Asia, leading the mid-market and enterprise sales teams for Japan, while also launching Amazon's first ad sales team in China. Additionally, he started and led the task force that built Amazon's narrative and reporting framework and was a key contributor to its brand-building and omnichannel measurement suites. As chief financial officer, Schaffer brings more than three decades of experience in financial and strategic planning, investor relations, business development, compliance and governance to her role at Cooler Screens, where she will be instrumental in accelerating and broadening growth across the ecosystem of retailers, brands, agencies, resellers and programmatic partners. Her extensive background has focused on technology and software, online platforms and branded consumer products in public, private and venture-backed companies, including The Coca Cola Company, Support.com, Yahoo, Mercury Interactive, Catalina Marketing, Nestle and more. Gomez, now Cooler Screens' president, chief consumer experience officer and COO, executed Cooler Screens' expansion in Walgreens, Kroger, Giant Eagle, Chevron, and CVS stores. Prior to joining Cooler Screens, he was president and CEO of KKR-owned Cardenas Markets, where he doubled the size of the $1 billion-plus food retailer. He also held the positions of EVP of operations, marketing and merchandising at Trader Joe's and chief operating officer at Argo Tea. New Advisory Board Members Will Inform Cooler Screen's Cutting-Edge Strategy Three leading growth and innovation experts will join the startup's advisory board: Andrew Appel, former president and CEO of the predictive analytics service IRI; Andrew Hill, chief data officer of global CPG marketer Unilever; and John Clavadetscher, who is transitioning from his full-time role as Cooler Screens' president and chief commercial officer. Appel, who was president and CEO of IRI for nine years, brings substantial experience in data and analytics to Cooler Screens advisory board. At IRI, he led the company's transformation from an insights provider to delivering growth as a technology focused Big Data global company. Over his approximately six years at Aon, Appel was CEO of two multi-billion-dollar divisions and was promoted to COO in his last year at the organization. Hill is responsible for Unilever's global data, advanced analytics, and information agenda spanning the full enterprise. He was named DataIQ's most influential person in data for 2022, as well as data visionary. Prior to coming to Unilever, he spent 20 years at global customer data science company Dunnhumby in leadership roles across North America and Europe. "Starting from the C-suite and advisory board and throughout the entire organization, Cooler Screens has assembled a team of innovators with a sure footing in uncharted terrain," Avakian said. "Their forward-looking leadership will put our technology at the service of consumer trust and the user experience. This is the team that can bring the data-driven science of e-commerce to retail, fusing these two channels to enable true omnichannel marketing." About Cooler Screens Cooler Screens is creating the world's largest in-store digital media and merchandising platform for retail. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context, and content. Cooler Screens has brought innovation, transparency, and relevancy to the channel with its audience-based point of decision platform that puts customer privacy first with certified identity-blind technology. With 90% of food, beverage and health category purchases still taking place in physical stores, Cooler Screens enables retailers to quantify and improve consumer experiences and allows brands to drive sales and build brand equity by connecting with consumers at the first moment of truth. Retail partners span grocery, drug, and convenience stores, including Walgreens, Kroger, Giant Eagle, Chevron, and CVS.

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MARKETING DATA

Button Announces Strategic Advisory Board with Industry Leaders from Mobile Ads, CPG, and Retail to Support Button's New PostTap Product Suite

Button | March 02, 2022

Button, the mobile commerce platform trusted by the smartest enterprise marketers, announced a new strategic advisory board to support the company's growth of its PostTap product suite in new categories and across new customer types. PostTap, the marketing automation platform for building 1st party connections to consumers, is seeing triple digit year over year growth and is now providing a CRM marketing solution for enterprise marketers with PostTap SMS. Complementing PostTap App's install and commerce conversion optimization solution serving growth marketers, the PostTap product suite will be supported by all 3 advisors: Jason Morse, VP of Ads and Monetization at OfferUp and former Director of Product leading Google's App Campaigns for Engagement Ads Team, will bring a wealth of knowledge to Button's app install and commerce conversion business in PostTap App. Jason has been a product visionary and leader I've been eager to work with him for years. His expertise in mobile and growth marketing is unparalleled, and he'll bring a new dimension of thought on how we can continue to solve problems for the world's biggest marketers given the current and changing landscape." Michael Jaconi, Co-Founder and CEO of Button Jackson Jeyanayagam, Executive at Anheuser-Busch, and former GM of Clorox and CMO of Boxed, will leverage his years of experience in the CPG and Brand Marketing world to help Button capture new markets and enable brand marketing to become more actionable and shoppable at scale. "We're thrilled to have Jackson join the team to provide strategic guidance on how brand marketers are navigating the constantly changing dynamics of brand advertising alongside privacy changes and the increasing power of the walled gardens," said Jonathan Shottan, President of Button. "Jackson scaled the retail media business at Boxed, built and ran DTC for Clorox, and Button's billions of dollars of mobile commerce driven provides a wealth of opportunities for brand marketers to leverage our infrastructure to better achieve their outcomes." Rick Ton, Vice President of Marketing at Clutter, and former Senior Director, Applied Behavioral Science, Performance Marketing & Product Marketing at Walmart, will support PostTap's entrance into the CRM marketing category and the expansion of PostTap App's install and commerce conversion technology into new channels of marketing including social, search, and display. "Rick's been a customer and champion of Button's PostTap product for a long time, and having someone with Rick's intellect who also understands our 'customer's needs and mindset' will help us shape our roadmap," said Jaconi. The new strategic advisory board is announced as Button looks ahead to triple digit growth after concluding an incredible year in 2021. "The company achieved profitability for the first time in Q4, all major accounts grew by double digits at minimum, and over $5B in mobile commerce was surpassed in 2021," said Shottan. "2022 is forecasted to deliver the fastest growth in the company's history on the heels of the launch of PostTap and marketers seeking to transform performance marketing spend into a what we call a twofer - enabling these marketers to drive their commerce outcomes while also driving 1st party connections with consumers through app installs and SMS marketing. These 1st party relationships we're building with PostTap's machine learning outcome optimization software are providing massive increases in efficiencies to our partners while increasing their shopper LTVs, and 2022 is poised to be the company's breakout year." About Button Button is the leading mobile commerce technology company trusted by the world's largest brands. Button's core mobile conversion, identity, and decisioning technology supercharge mobile commerce and ad performance and underpin the company's two products: Tap and PostTap. Tap provides card linking and online offers for fintechs seeking to build a rewards and engagement strategy. PostTap optimizes paid marketing for the world's largest marketers through customized landing pages, deep linking and on–site optimization solutions that drive hundreds of millions in incremental revenue each year. Button has driven over $5 billion in mobile commerce to date, has been named a best place to work every year since the company's founding in 2014 and is backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One.

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MARKETING DATA

Ruby Ribbon's C-Suite Executive Team Grows With the Hiring of Dana Long as Chief Marketing Officer

Ruby Ribbon | February 07, 2022

Ruby Ribbon, the social commerce-driven women's intimates, shapewear, swimwear and athleisure company, announced the appointment of Dana Long as their new Chief Marketing Officer. Throughout her career, Dana Long has established herself as a Global Brand and Digital Marketing Expert with experience working for a variety of startups and Fortune 500 companies looking to grow their business through omni-channel and online marketing through owned, earned, and paid media strategies. Prior to joining Ruby Ribbon, Dana led the Global Brand and Digital Marketing Teams for The Walt Disney Company for seven years where she worked on their Global Brand Marketing and Product Development teams for their Interactive Division. She also created the Global Digital Center of Excellence for Mattel, inc. where she provided knowledge and expertise in eCommerce performance marketing, digital content creation, social media marketing and created a digital analytics division. Dana also spearheaded the West Coast Digital & Influencer Practice for Golin, an Interpublic Group Agency. As her entry into the Social Selling sphere, Long spent three years at JAFRA Cosmetics International, as their Global Head of Digital Marketing, Strategy, and Communications at their headquarters in Westlake Village, California. Long said, "I'm so thrilled to join the talented team at Ruby Ribbon and work alongside like-minded individuals who are striving to provide high quality products empowering entrepreneurial business opportunities for women around the country. I look forward to working with the team and our community of women Stylists to share all that Ruby Ribbon has to offer." When she is not developing marketing strategies for Ruby Ribbon, Dana also serves as an advisory board member for Dress for Success, a non-profit dedicated to providing women with professional advice and appropriate attire to help them succeed in the workplace. Dana brings a wealth of global brand and digital marketing expertise that is strategic to the company, as we continue to lead in our rapidly evolving channel. Her career-long commitment to creating empowering growth and income opportunities for women serves as an encouraging reminder to our Stylist network that their own success is always achievable." Clint McKinlay, Ruby Ribbon CEO About Ruby Ribbon Launched in 2012, Ruby Ribbon is an innovative, social commerce-driven women's intimates, shapewear and athleisure company offering comfort, style and confidence for women of all shapes and sizes. From the start, Ruby Ribbon's mission has been to support and empower women by offering products that make them feel good and by creating opportunities for women to develop their own entrepreneurial businesses and support each other through a body-positive community.

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Spotlight

Sometimes the best way to teach a person something is to present it within a familiar framework. Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible.

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