RAPP CEO, Accused of 'Destructive' Behavior in Lawsuit, Resigns
| June 28, 2016
The suit claimed that Orlov had referred to multiple women as "fat cows," told a Jewish employee that he was "miserly" with money, declined to promote a female executive because she was "too pretty," and once told a meeting of approximately 70 employees in Dallas, "Mess with my brand or my direction and I will break off your finger and shove it up your ass."
The agency's lawyers say the accusations are baseless and that Andersen's firing was completely above board.
Similarly, the agency's statement about Orlov's exit includes no mention of the lawsuit and portrays the outgoing CEO in a positive light.
"Under the leadership of Alexei Orlov, RAPP has become a united global brand with a defining strategy and a point of differentiation in the marketplace," said Dale A. Adams, chairman and CEO of Omnicom's DAS Group of Companies, in a statement. "This strategy has led to more diverse and award-winning work, greater client retention and growth, and an impressive record of new business wins."
Orlov joined RAPP as global CEO in June 2014 after serving as chief marketing officer for Volkswagen's China region. An agency veteran, he previously held leadership roles at Interpublic Group and WPP's Wunderman where he was worldwide executive vice chairman.