Pune-based startup Amura helps marketers maximise returns via digital marketing
This Pune-based startup , with centres in Mumbai, Delhi and Bengaluru, builds tech solutions to help companies manage their presence across digital platforms, use algorithm based-approach to buy digital media ad space and analyse and optimise marketing campaigns in real time. Amura calls its approach 'Marketing Engineered', which is about finding engineering (technology) solutions to marketing problems. "Our team uses technology to help clients achieve their core marketing goals," says Kotnis.