Publishers are not detecting most ad blockers, says company behind new ad blocking solution

This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing for its release, the San Francisco-based company said it discovered something essential: Publishers are only detecting a small percentage of the ad blockers used by their site visitors. The new product, Adtoniq, helps publishers detect blockers and then offers remediation, like asking visitors to disable the blocker or suggesting they subscribe to ad-less versions of content. And, the company says, it can detect nearly 100 percent of ad blockers, while it found that other detectors — notably the popular PageFair — detects only about 20 percent.