Pokémon, mobile SEO and more: Our top mobile columns for 2016

We’ve already known for quite some time that mobile is the future of marketing, but 2016 drove that point home even further, with mobile making up nearly half of all online ad revenues in the first half of the year, according to the Interactive Advertising Bureau. And as more people continue to eschew desktops in favor of their smartphones, it’s clear that marketers are paying attention.
It’s little surprise, then, that readers were interested in honing their mobile SEO skills, seeking insights into how to drive more organic traffic to their content from mobile searchers. After all, in a world where most searches are done from a mobile device, if you’re not doing mobile SEO, you’re not doing SEO right. The wild success of Pokémon Go over the summer sparked the interest of many readers, as marketers were quick to ask how they could capitalize on the augmented reality game for mobile. And while the Pokémon phenomenon has finally peaked, that hasn’t stopped marketers from looking more closely at location-based trends; readers wanted to learn more about what to expect for the future of location-based technologies.