Pinterest’s interest-based ad-targeting options swell to more than 5,000
Marketing Land | September 21, 2017
Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000, thanks to the social network/search engine’s updated index of more than 100 billion pins. Pinterest’s expanded set of interest-targeting options will roll out over the next few weeks and be available through Pinterest Ads Manager and for campaigns purchased through the advertising API or direct sales team.