Pinterest Scores On Key Fronts With Marketers

While it’s not the most popular app, Pinterest continues to rank highly on other indexes that matter to marketers.For example, a new report from mobile ad measurement firm Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs.Other top partners include mobile ads firms like Crossinstall, Pinsight, LifeStreet and Liftoff. Signal clarity refers to the integrity of data input and output like impressions, clicks, and post-backs reported to attribution providers.