Pinterest Opens API Access to Better Facilitate Influencer Marketing on the Platform
Social Media Today | September 19, 2018
Indeed, Pinterest's focus has gradually shifted away from the social media elements. Pinterest identifies its mission as "to help people discover and do things they love, and it's now far more focused on product discovery than facilitating direct interactions. And with 175 billion Pins on its network, and evolving direct buying and search options, it's hard to ignore the potential of the app for a range of business.