Pinterest Expands eCommerce Potential with Automated 'Shop the Look' Pins
Andrew Hutchinson | February 07, 2019
Pinterest has long noted that it's not a social network, that it's a discovery tool, designed for connecting people with products and ideas, as opposed to users with one another. On one hand, that means Pinterest is not directly competing with Facebook, which can help in its market valuation and prospects, but on the other, it also enables Pinterest's engineering team to focus on more direct shopping and search experiences, as opposed to regular engagement and interaction options.