Pinterest Expands Ad Retargeting: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week
Pinterest Introduces More Targeting Options for Ad Campaigns: Pinterest’s enhanced ad targeting options make it “easier for you to get your ideas in front of the right audience at just the right time.” According to the Pinterest for Business blog, marketers using Ads Manager can now create audiences “built on people’s interest in a specific Pin that links to [their] website” and “retarget five specific actions: clicks, comments, saves, likes and closeups.” In addition, Pinterest announced that now “it’s also possible to create audiences from the data associated with actions people take on your site” such as browsing a category, making a purchase, or signing up for your services.