Pinterest Develops Personas To Support Targeting For Marketers

The Pinterest Insights team has discovered a way to help marketers better understand the behavior and the attitude of people who build pinboards. They developed five personas ranging from group travelers to foodies. One of the tops asks we get from Pinners is to seamlessly connect them to actionable websites,” wrote Nicolette Harper, global head of vertical strategy for travel, tech and telecom at Pinterest, in an email to Search Marketing Daily. The Group Vacationer, for example, values spending time with friends, family or fellow travelers. The Culture Chaser values learning about local culture and history. The Spa Sojourner values rest and relaxation. The Adventure Lover values being active. The Eating Explorer values a good dining experience.