Pinterest Ad Campaigns Can Now Be Optimized for Conversions
Pinterest | April 13, 2019
For the first time, Pinterest is letting marketers choose conversions as a campaign objective for Promoted Pins. Previously, Promoted Pins could only be optimized for clicks. Now they can be optimized for other types of conversions. Pinterest’s new conversion optimization capability allows marketers to design ads around getting users to take specific actions. Actions could include making a purchase, signing up to a mailing list, or filling out other kinds of lead-gen forms.