PHD and Omnicom top R3’s mid-year global new business rankings as Mediapalooza shows no sign of slowing down
PHD Worldwide | August 26, 2016
Last year’s unprecedented string of Mediapalooza agency reviews involving some of the world’s biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business.