Omni Channel Marketing

PBCS and Bright Pattern Forge Strategic Partnership to Deliver Enhanced Omnichannel Communication Solutions

PBCS and Bright Pattern Forge Strategic Partnership

PBCS and Bright Pattern are delighted to announce their strategic partnership aimed at empowering organizations with cutting-edge omnichannel communication capabilities. This collaboration seeks to drive greater enterprise agility by seamlessly integrating Voice, IVR, Email, Chat, SMS, MMS, and Messengers under the Bright Pattern's omnichannel platform. Bright Pattern's contact center platform provides businesses with capabilities for omnichannel conversations, omnichannel quality management, and omni-enterprise CX with Bright Pattern Mobile App.

Through the Bright Pattern Solution, customers and agents alike will experience personalized and effortless communication across all voice and digital channels. This comprehensive suite of communication tools will revolutionize how businesses engage with their clients, offering unmatched convenience and efficiency.

The integration of Bright Pattern's technology is particularly harmonious with Matrix42's ticketing and helpdesk solutions in the Middle East, Turkey, and Africa regions. This alliance ensures a seamless experience for clients, unlocking new avenues for enhancing customer interactions while strengthening support services.

"PBCS is proud to be appointed as a preferred Professional Service Partner for Matrix42 Solutions in the Middle East, Turkey, and Africa Region," stated Friedrich Langer, Partner at PBCS. "We quickly recognized the growing demand from clients for 24/7 support during implementation and projects.

The technical prowess of Bright Pattern and their unwavering commitment to this strategic partnership were compelling factors that made us seek this collaboration."

The synergy between PBCS and Bright Pattern will not only elevate the quality of communication solutions but also reinforce the commitment to customer success. Clients in the Middle East, Turkey, and Africa can expect top-tier support and call center solutions, backed by the seamless integration of Bright Pattern's advanced technologies.

"Through this partnership, we are furthering our mission to revolutionize the way businesses interact with their customers," said Luc Cavelier, Head Of Business Development EMEA at Bright Pattern.

"Our innovative omnichannel communication suite, coupled with PBCS's expertise and dedicated support, will empower organizations to thrive in a dynamic digital landscape."

About Bright Pattern

Bright Pattern provides the simplest yet most powerful all-in-one omnichannel contact center solution with over 500 customers in 26 countries including EY, Toyota, VW Bentley, Zillow, Bank of America, Bell24, Cable and Wireless, City of Brampton, Community Medical, Detroit Water, Enercare, First Bank, Hairclub, Hurtigruten, Mediterranean Shipping Company, Naver, Officeworks, Pepsi, Randstad, SEIU, Southern Cross Health Insurance, Sun Country Airlines, Sylvan Learning, United Power, and YMCA. Bright Pattern is the highest-rated omnichannel platform by customers and analysts with the fastest ROI and time to deploy in the industry.

Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t


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Martech

Procure IT Names Tech & Channel Marketing Veteran Brian Leonard as Chief Marketing Officer

Procure IT | January 05, 2024

Procure IT, a game-changing data-driven IT procurement company, announced today that it has named Brian Leonard, an 18-year technology and channel marketing veteran and former Vice President of Marketing for RapidScale, as its Chief Marketing Officer. In his new role, Leonard oversees the creation and management of Procure IT's marketing strategy, including digital marketing, strategic leadership, brand management, market research, sales collaboration, customer engagement, public relations, data analytics, budget management, and marketing team leadership and development. "Brian Leonard and many of the Procure IT team members have extensive experience working together to build and successfully sell RapidScale," said Randy Jeter, Procure IT Co-founder and Managing Partner and former CEO of RapidScale. "We know and respect each other well and can hit the ground running to develop and execute Procure IT's marketing strategy to drive rapid growth and shareholder value." Leonard is a data-driven technology marketing leader with nearly two decades of experience leading, growing and managing international marketing teams. Previously, Leonard led marketing operations for technology providers, such as RapidScale and ujet.cx, and technology services distributors (TSDs), including Intelisys and AppDirect. Leonard has also consulted with many technology, software as a service (SaaS) and telecommunications firms on marketing strategy and execution. "I've run marketing on every angle of the technology advisor ecosystem, including distributors, platforms, agents, consultants and technology vendors," said Leonard. "I've spent my career helping small and midmarket companies scale their marketing organizations and positioning. I'm excited to reconnect with Randy Jeter and other members of the RapidScale team to drive revenue growth for Procure IT." In addition to his role at Procure IT, Leonard serves as an advisor for several SaaS and platform organizations, including the SaaS Ecosystem and Business School (SEBS), Product HQ and Squibler AI. Leonard is certified in MEDDPIC Sales Methodology, Pragmatic Product Marketing, Demandbase ABM and Revenue Architecture School. About Procure IT Procure IT, the data-driven IT procurement and management company, simplifies IT sourcing and expense, performance and risk management for businesses of all sizes – from small and medium businesses (SMBs) to global enterprises. Procure IT leverages decades of expertise in technology sourcing, relationships with more than 350 IT suppliers, proven processes and a proprietary CX software platform to help business clients save time and money while ensuring they have the technology they need to succeed in a competitive marketplace. Procure IT advises more than 3,000 businesses nationwide, speeding sourcing by 5X and reducing spending by 25 percent. For more information, visit www.procureit.com or engage with us on LinkedIn.

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit: www.servicenow.com.

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Channel Partnerships

Strapi Launches Global Channel Partner Program for the Leading Open-Source Headless Content Management System

Strapi | December 05, 2023

Strapi, the leading open-source “headless” content management system (CMS), today announced the launch of Strapi’s Channel Partner Program, bringing together a large network of Solutions Partners and Resellers to help Strapi’s customers accelerate their time to value. This new program allows channel partners of all sizes to work closely with Strapi to bring highly personalized solutions to market. With a total addressable market of more than $21 billion in 2023 according to Statista, the time is ripe for better content management software. With 57 thousand stars on GitHub, 4 million annual downloads and hundreds of customers with many use cases across various industries, joining Strapi’s Partner Program is a massive opportunity for channel partners looking to modernize their software stacks. “The launch of the Strapi Partner Program marks a significant stride towards collaborative innovation,” said Pierre Burgy, CEO, Strapi. “This program is not just about bringing together the best in the field to make sure our customers get top-notch services, it's also an opportunity to shape the future of composable application development.” The Strapi Partner Program is designed to build a vibrant community around its CMS and help businesses of all types and sizes realize value more quickly. The program consists of two types of partners, each uniquely suited to support the varying needs across Strapi’s customer base: Solution Partners: These partners are crucial when it comes to customizing Strapi for individual business needs. Resellers: Our Resellers help bring Strapi to a wider audience, especially small and medium-sized businesses. At the moment, Strapi Partner Program includes more than 30 solutions partners and resellers including Smile, Successive Digital, DFX5, Notum and Dinkbit with more than 30 new partners applying to join the program every month. “Being part of Strapi's Partner Program is a strategic move for Successive Digital,” said Bikram Singh, Chief Technology Officer at Successive Digital. “It allows us to leverage Strapi's flexibility and scalability, providing our clients with tailor-made solutions that drive growth and efficiency.” About Strapi Strapi is the leading open-source headless CMS: 100% JavaScript / TypeScript, extensible, and fully customizable. Strapi enables developers to build projects faster by providing a customizable API out of the box and giving them the freedom to use their favorite tools. Content teams use Strapi to autonomously manage all types of content and distribute it from one CMS to any channel including websites, mobile apps, or connected devices. The remote company has employees in more than 20 countries and is scaling its team globally. Strapi is venture-backed by Accel, CRV, Flex Capital, Index Ventures, and Stride.VC as well as notable angel investors and open source experts.

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Channel Partnerships

ZINFI Releases Its Latest Complimentary Best Practices Guidebook: "The Ultimate Guide to Channel Partner Management"

PR Newswire | January 04, 2024

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that its latest best practices guide —The Ultimate Guide to Channel Partner Management — is now available as a complimentary downloadable eBook. Among the most comprehensive and practical guides to partner management, the guidebook was designed to help organization of all sizes and in every industry learn how to unlock new markets, innovate faster, and deliver better customer experiences. The Ultimate Guide to Channel Partner Management consists of 10 detailed chapters based on common questions from business professionals, including: What Are the Different Types of Channel Partners? How to Find and Recruit Channel Partner What Are the Benefits of Having Channel Partners? How to Choose the Right Channel Partners for Your Business How to Get Started with Channel Partnerships How to Align Partners with Overall Business Strategy What Are the Challenges of Managing Channel Partners? How Do We Evolve Channel Partnerships over Time? What Are the Best Practices for Channel Partnership Management? What Are the Future Trends in Channel Partnerships? "We know that effective partnerships can significantly extend a company's market reach, enhance product distribution and fortify its competitive edge," said Sugata Sanyal, CEO and founder of ZINFI Technologies. "Channel partners are not just another route to market. Indeed, they are a strategic asset that, when managed well, can become a source of sustained competitive advantage. But what exactly constitutes a channel partner, and how can a business harness a robust network of partners to realize its full potential? We created this new guidebook to provide detailed answers to a whole host of questions like these that people ask us every day as they try to understand how to unleash the power of partner relationships and partner ecosystems. The future of channel partnerships is bright, and this guidebook is just what business executives and marketing professionals need to prepare for a world of opportunity." The Ultimate Guide to Channel Partner Management can be downloaded here: https://www.zinfi.com/guidebooks/channel-partner-management-ultimate-guide/ ZINFI has consistently been named a PRM "leader" by G2, the world's leading business solutions review website. ZINFI has earned this distinction over multiple consecutive quarters dating back to 2019, most recently in G2's Winter 2024 G2 Grid® Report for Partner Management Software. G2 scores are based on the responses of real, verified users and data aggregated from online sources and social networks. To access more information about ZINFI's partner relationship management platform or to download a copy of ZINFI's best practices guide on partner relationship management, please visit our website at www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and at the ZINFI Channel Marketing Best Practices blog. ZINFI offers its potential customers a 30-day free trial (no credit card required) providing access to its entire Unified Partner Marketing (UPM) automation platform. This will allow any prospective buyers to test-drive its industry-leading channel management applications before making a purchase decision. About ZINFI Technologies ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, enables vendors and their channel partners to seamlessly collaborate in a virtual environment to achieve profitable growth on a global SaaS platform. Headquartered in Silicon Valley, USA, we at ZINFI see an immense opportunity to build high-performing sales channels by deploying a powerful virtual collaboration platform that has been rated #1 by leading analyst firms for simple to complex enterprise channels. ZINFI's state-of-the-art SaaS Unified Partner Management (UPM) automation platform allows brands and their global partner networks to work together remotely throughout the entire partner lifecycle via three core state-of-the-art SaaS applications—partner relationship management, partner marketing management and partner sales management. ZINFI's UPM is super easy to use and affordably priced, and it comes with a complete set of do-it-yourself tools in multiple languages.

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Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

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