P&G on how it will deliver personalised messages at scale
Marketing Week | October 10, 2017
Procter & Gamble says it will seek to strike a balance between personalisation and mass targeting by not compromising on its brands’ purpose. Procter & Gamble (P&G) is pivoting its digital marketing to deliver more personalised messages on a mass scale. To lead this transformation, it is also looking to champion an increasingly diverse set of marketing skills.