OUTFRONT Media Builds On Washington Metropolitan Area Transit Authority Digital Advertising Partnership With New Navy Yard Installation

OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., announced today the next deployment of its ON Smart Media platform with the Washington Metropolitan Area Transit Authority ("WMATA").  This installation expands the long-term relationship between OUTFRONT and WMATA. The new high-function ON Smart Media displays were installed Wednesday, March 23 at the entrance/exit way of the Green Line's Navy Yard station, one block away from Nationals Park baseball stadium.
"We're proud to empower WMATA with the technology they need to keep passengers updated and offer our advertising partners state-of-the-art addressable screens," said Jeremy Male, CEO, OUTFRONT Media. "This installation gives advertisers a transformative platform to deliver and target relevant messaging via customizable apps that enable content to be delivered at scale and earn audience attention. With 45% of Nationals' fans riding the Metro to the Navy Yard rail station, WMATA has an incredible opportunity to create impactful results for advertisers."