BlackBerry | August 05, 2022
BlackBerry is on the hunt for new EMEA partners. The recruitment drive follows the re-launch of its partner program in the region.
Last year BlackBerry secured 92% of its EMEA sales through partners. Now it is looking to enlist new strategic partners and regional specialists to help customers prevent cyber breaches.
Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners.
Axel Conrad, head of EMEA channel at BlackBerry, said the company was “doubling down” on EMEA partners.
“Our UK channel partner roster has grown by 40% over the last 12 months and we continue to welcome new additions. With new senior leadership hailing from channel organizations, partners will notice the determined focus on ‘enablement.’”
Conrad said partners work side-by-side with BlackBerry sales teams. They can also access “a highly competitive rebate program at 12% independent of any discount.”
Growing MSSP Business
The BlackBerry 2022 Threat Report found SMBs at particular risk, experiencing 11-13 attacks every day.
Amid the growing threat landscape, BlackBerry announced in June it had updated its partner program. This included new marketing incentives, a global hiring campaign to boost partner support and a revamped curriculum of training, tools and enablement resources.
The updates also include ways to help managed security service providers (MSSPs) tap into demand from SMBs for 24x7x365 managed Extended Detection and Response (XDR) services.
“This is a market that industry experts expect will grow globally from $22.45 billion in 2020 to $77.01 billion by 2030. We’re thinking differently on MSSP licensing models and making new, innovative offers available through BlackBerry channel partners,” said Conrad. This, he said, will help them “to stay competitive and secure customers.”
Doubling Channel Team Headcount
BlackBerry already secures over 500 million endpoints worldwide. Conrad said now it aims to “equip, educate and enable” its partners on BlackBerry’s Cylance endpoint cybersecurity suite.
Earlier this year, BlackBerry relaunched its redesigned Partner Hub. It also opened the new Quantum Lab, where EMEA partners can bring prospects and customers into BlackBerry’s own cyberattack simulation suite.
It has introduced a complimentary additional security layer to apply on top of existing solutions to partners. As well as preventing breaches and malware, this enables partners to upsell their base even if customers already have existing, non-BlackBerry solutions for Endpoint Protection Platform / Endpoint Detection and Response (EDR).
BlackBerry has also committed to significantly increasing the size of its channel team. It aims to double employee headcount in roles such as partner management, customer success and channel enablement. This is “to ensure partners have the technical and sales support to compete and win in the crowded EDR/XDR market.”
Amplitude | May 26, 2022
Amplitude, Inc. the pioneer in digital optimization, today announced new Campaign Reporting tools with self-service insights into digital marketing investments. Now, in Amplitude Analytics Amplitude’s #1 ranked product analytics solution marketing and product teams can measure campaign and channel performance alongside downstream product metrics like user engagement and retention. Campaign Reporting gives teams unprecedented visibility into metrics across the entire funnel, all in a single system. Additional new features include outcome-focused Metrics and Data Tables that empower teams to discover how their marketing programs and product usage meaningfully affect key business outcomes such as sales and revenue. Together, these tools empower cross-functional teams to quickly close the insights-to-action loop and make better business decisions.
Traditionally, there’s been a disconnect between product and campaign data. Organizations leverage product analytics for visibility into customer behaviors and product changes, but struggle to connect marketing performance metrics like attributing user growth to specific channels. According to Gartner®, “digital analytics markets are colliding and converging as vendors blur the lines between categories such as product analytics and digital experience analytics (DXA) and branch into adjacent markets such as customer journey analytics.”  For the first time, Amplitude is bringing both marketing and product teams together in a single system to understand how their investments drive growth.
Key innovations include:
Campaign Reporting — With Amplitude’s new Campaign Reporting capabilities, businesses can see which acquisition channels users are coming from across organic and paid sources, understand how marketing programs impact product KPIs using built-in attribution modeling, and understand cross-channel return on ad investments with brand new integrations into their advertising data platforms.
Metrics — With new outcome-based Metrics from Amplitude, product and marketing teams can quickly create a standard set of metrics that make it easy to connect behaviors with outcomes such as sales or revenue. Teams can now align around common definitions for the metrics that matter most to their business and make faster decisions with trusted insights.
Tables – With new Data Tables, customers can measure multiple KPIs in a single view in order to compare and make decisions about their business. Data tables allow for more flexible reporting so marketing and product can have a side-by-side analysis of metrics across the entire customer journey.
"Using Amplitude, we're able to reduce the time needed to answer the most important metrics about our business including how our e-commerce channel drives new customer activations, With new campaign reporting and attribution built into Amplitude, we can now understand the entire customer journey from acquisition to retention to monetization, and gain full visibility into our product growth metrics, including what channels and campaigns are driving important revenue metrics."
Sheena Green, Director of Digital Insights and Analytics at Mint Mobile
“Traditionally, marketing, product, and analytics teams have all relied on separate tools to do their jobs, but today, this siloed approach is no longer effective as organizations seek to understand how every decision and action impacts their most important metrics,” said Justin Bauer, Chief Product Officer at Amplitude. “With these customer needs in mind, we’re doubling down on digital analytics and investing in new tools that will provide holistic product insights faster. The introduction of campaign reporting, outcome metrics, and data tables make it easier for teams to consolidate their analytics solutions while expanding the types of metrics they can track across the end-to-end customer journey.”
Amplitude is the pioneer in digital optimization software. More than 1,700 customers, including Atlassian, Instacart, NBCUniversal, Shopify, and Under Armour rely on Amplitude to help them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?" The Amplitude Digital Optimization System makes critical data accessible and actionable to every team — unifying product, marketing, developers, and executive teams around a new depth of customer understanding and common visibility into what drives business outcomes. Amplitude is the best-in-class product analytics solution, ranked #1 in G2’s 2022 Spring Report.
Recon InfoSec | June 08, 2022
Recon InfoSec, an industry-recognized leader in Managed Detection & Response, cybersecurity assessments, incident response, and training, is offering its portfolio of services and capabilities through an exclusive channel partner program.
“The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish.
“The increasingly distributed nature of services, data, and the workforce have brought organizations new security challenges,” said Recon InfoSec CEO, Bob Drobish. “These challenges, paired with increasingly common and sophisticated attacks from opportunistic and state-backed criminals, have IT professionals actively looking for proven and trustworthy security operations. The demand for our MDR services has risen dramatically. Our expanded channel partner portal will enable us to better serve our existing partners, expand our partners network, and help more customers.”
“There is a lot of fear, uncertainty, and doubt peddled in information security sales,” remarked CTO, Eric Capuano. “We’re not into FUD. Our goal is to provide our channel partners the information to help their clients understand what threats actually exist, the proven expertise to proactively guard against those threats, the tools to identify problems early, and the team to respond rapidly and effectively.”
The Channel Partner Program makes the full-breadth of Recon’s capabilities available to end-clients, including its Managed Detection and Response (MDR) services and platform. A dedicated portal will make it easy for channel partners to obtain co-branded material to assist in sales, education, and customer retention. A limited number of partners will be accepted to the program to ensure each has sufficient support from the team at Recon InfoSec to succeed.
About Recon InfoSec
Recon InfoSec is a leading provider of end-to-end security operations services offering comprehensive Monitoring, Detection and Response. It also challenges and trains many of the world’s best security operations, threat hunting, and incident response teams on the Recon Network Defense Range. The Recon InfoSec cybersecurity team has deep military roots and includes analysts, architects, engineers, intrusion specialists, penetration testers, and operations experts. Its services help protect enterprises of all sizes, from small businesses to Fortune 50 companies to diverse government entities at the local, state and federal level—including the U.S. Department of Defense. For more information, visit https://www.reconinfosec.com.
Azul | May 27, 2022
Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries.
Azul is expanding the reach, depth, support and staffing around its global partner program and is accepting new partners now. Azul brings more than 20 years of leadership in the Java market, employing the world’s largest independent Java engineering team and supporting more versions of Java than any other vendor, including Oracle. This deep experience makes Azul uniquely positioned to partner with companies addressing customer needs around slashing Oracle Java licensing costs and providing Java-based solutions to common infrastructure and application challenges. Many of the largest companies in the world use Azul’s flagship, high-performance Java runtime, Azul Platform Prime, to reduce their cloud costs by up to 50%.
“We continue seeing explosive growth in demand for the Azul Platform,” said Chris Clabaugh, Azul’s vice president of channel sales. “Companies are grappling with out-of-control Java support and cloud costs that eat into margins and restrict the ability to modernize applications and infrastructure in a dynamic and competitive world. Azul and our partners work closely together to power hyperscale, performance-driven cloud applications and cost-efficient Java environments.”
Available Partner Resources
Azul’s partner program offers a flexible framework for jointly capturing the substantial market opportunity for Java-based solutions. Available resources for channel partners include:
Conflict-free deal registration with compelling discounts
Volume incentive plans, lead sharing, regional sales promotions and an easy-to-understand marketing development fund process
World-class sales and technical training curriculum from the leading provider of OpenJDK-based Java runtimes, complete with on-demand videos, new badging and credentialing progression path, and self-paced presentations
Comprehensive enablement and promotional resources
“There’s massive demand for high-performance Java runtimes that cut customers’ infrastructure costs and power cloud-based applications, Azul offers substantial resources to enable its partners’ success, and together we are building on our already strong momentum.”
Frank Nobbe, director partner management, Logicalis Germany
About Azul Systems Inc.
Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100, 50% of Forbes top-10 World’s Most Valuable Brands, all 10 of the world’s top-10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG and Workday.