Online community management software Higher Logic is ranked at the top in G2's Spring 2020 Grid® Report

Higher Logic | April 24, 2020

  • Higher Logic is Named Leading Online Community Management Software in G2's Spring 2020 Grid® Report.

  • Higher Logic, has the largest market presence and highest customer satisfaction rating among competitors.

  • The Online Community Management category ratings are based on data from product reviews of G2 users and data collected from online sources and social networks.


Higher Logic, the industry-leading SaaS engagement platform for associations and B2B organizations, today announces that it has been named a leader in G2's Spring 2020 Grid® Report for Online Community Management for the fourth consecutive quarter. With 92% of users rating four or five stars, Higher Logic Online Community has the largest market presence and highest customer satisfaction rating among products in Online Community Management. 94% of users believe the product is headed in the right direction, and 89% of users said they would recommend Higher Logic Online Community.

Learn more: RETHINKING THE MARKETING FUNNEL WITH CONSUMER DECISION JOURNEYS

The G2 Grid® Report represents the voice of real software users. G2 has an entire team dedicated to moderating and ensuring the accuracy of reviews


The Online Community Management category ratings are based on data from product reviews of G2 users and data collected from online sources and social networks. Products are ranked by customer satisfaction and market presence.

Higher Logic's top goal is to deliver the best customer experience. A recent five-star review shared, "We've been on board with Higher Logic for 3 years now. I feel like it has just continued to improve and grow every year. I'm excited to continue expanding our use of all the Higher Logic software. The staff/support is extremely responsive and wants to make this a great experience for all their customers."

We are honored to be recognized as the Leader in Online Community Management by G2 and our customers

Kevin Boyce, CEO of Higher Logic.


"We are humbled by our customer reviews and the immense credibility and trust that G2's selection conveys. I am proud of our team's commitment to achieve our mission of making organizations successful by bringing them closer to their customers through meaningful interactions and powerful insights. Most of all, thank you to our customers!"

Founded in 2007 Higher Logic, has been an industry leader in building community and engagement tools. The engagement platform has facilitated over 2.7 billion community interactions annually. The Community solution was created with the unique goals and needs of member and customer communications in mind. Higher Logic empowers its customers to create and manage meaningful, engaging interactions.

To download the full G2 Spring 2020 Grid® Report, visit HigherLogic.com.

About Higher Logic


Higher Logic takes a data-driven approach to engagement communities and communication to give organizations an expanded suite of engagement capabilities. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the customer and member experience. Higher Logic supports 3,000+ customers across 21 countries worldwide. The company was named one of 2018's 500 fastest growing companies in North America by Deloitte and 2019's fastest-growing private companies in the U.S. by Inc. 5000.

Learn more: HOW CAN MARKETING AUTOMATION CREATE VALUE IN THE CUSTOMER JOURNEY?

Spotlight

Cognism's Campaign Marketing Manager, Liam, discusses 5 different ways you can use content to close deals!


Other News
SOCIAL MEDIA MARKETING

Sentient Brands Holdings Inc. Launches Social Media Marketing & Influencer Campaign for its Oeuvre Skincare Luxury Product Line

Sentient Brands Holdings Inc. | December 22, 2021

Sentient Brands Holdings Inc., a next-level product and brand development company focused on creating beauty, wellness, and lifestyle consumer brands within the $6.5 billion luxury and prestige beauty market space, announced its launch of a social media marketing and influencer campaign for Oeuvre Skincare, the Company's high-performance line of luxury bioactive skincare products. In December 2021, Sentient Brands launched its Oeuvre social media marketing and influencer campaign. Sentient Brands believes that Oeuvre's product design, formulations, and disruptive "Luxury Clean Beauty" branding strategy, make Oeuvre a standout in a marketplace crowded with undifferentiated CBD skincare products. The initial phase of the Company's Oeuvre social media marketing campaign is heavily focused on the utilization of influencers and paid advertising on Instagram, Facebook and Pinterest. In January 2022, the Company plans to introduce videos demonstrating Oeuvre product and survey results through the Company's website and in paid ads. Sentient Brands has also developed customer-focused and data-driven digital architecture which will allow the Company to closely monitor its Oeuvre product launch strategies, and continually refine the most successful influencer campaigns and channels. Sentient Brands believes it possesses the in-depth experience and in-house expertise, as well as a broad array of powerful digital tools, which will enable the Company to connect with Oeuvre's target customers in meaningful ways. The comprehensive and carefully curated influencer strategy that our team has developed will help expand brand awareness, reach key audiences, grow DTC traffic, and ultimately drive sales conversion. Our philosophy is to develop authentic partnerships with creators who have powerful, important, and influential voices, on both a macro and micro scale." George Furlan, CEO & COO of Sentient Brands James Mansour, CMO of Sentient Brands, stated, "We are consumer-obsessed brand differentiators who know how to convert compelling stories into digital sales. We look for tangible and measurable results from our influencer marketing - and these expectations drive our Oeuvre Skincare social media strategy. We believe that in order to have a meaningful impact, Oeuvre's social branding, products, and experiences must contribute to cultural conversations that our target customers actually care about. We do not believe that celebrity size or follow-count necessarily equates to influence on social media or product sales. We know that a brand is not something you buy - it is something you buy into." About Oeuvre Skincare Oeuvre - "Elevating Clean Beauty to an Artform" - is a next-generation luxury skincare product line and lifestyle brand derived from the Company's proprietary OE Complex: CBD + Gemstones + Bioactives. Oeuvre Skincare products contain proprietary formulations of synergistically balanced luxury ingredients, combined with the Company's rigorous commitment to formulating 'Clean Beauty' products without toxins, irritants, and unnecessary additives. Oeuvre Skincare products are non-toxic, ungendered, and contain zero GMO, retinyl palmitate, petroleum, mineral oil, parabens, sulfates, or synthetic colors. Product offerings under the Oeuvre Skincare product line include: Purifying Exfoliator Replenishing Oil Ultra-Nourishing Face Cream Revitalizing Eye Cream About Sentient Brands Holdings Inc. Sentient Brands Holdings Inc. is a next-level product development and brand management company with a focus on building innovative brands in the luxury and prestige beauty market space. Sentient Brands has a direct-to-consumer business model focusing on wellness and beauty for conscious consumers. Sentient Brands incorporates an omnichannel approach in its marketing strategies to ensure that its products are accessible across both digital and retail channels. Sentient Brands develops and nurtures lifestyle brands with carefully thought-out ingredients, packaging, fragrance and design. The Company's management team has extensive experience in building world-class brands such as Hugo Boss, Victoria's Secret, Versace, and Bath & Body Works. Sentient Brands is focused on two key market segments, targeting: wellness and responsible luxury lifestyle, which the Company believes represent unique opportunities for its Oeuvre Skincare product line, and subsequent planned products and brands. Sentient Brands intends to leverage its in-house innovation capabilities to launch new products that "disrupt" adjacent product categories, and plans to grow by leveraging its deep connections within its existing network and attract consumers through increased brand awareness and investing in unique social media marketing. The Company's goal is to create customer experiences that have sustainable resonance with consumers and consistently implement strategies that result in long-term profit growth for its investors. The Company's business model is focused on creating brand experiences and launching breakthrough products in the high-end Cannabis/CBD space that have sustainable resonance with consumers, and to consistently implement strategies that result in long-term profit growth for its investors. The Company's value creation strategy, supported by its highly experienced management team, is focused on creating and operating best-in-class brands that yield high margins and profitability at scale. The Company's executive leadership team has a proven history of developing and scaling world-class consumer lifestyle brands. The Company's Interim CEO and Chief Operating Officer, George Furlan, was previously instrumental in the launch of the Hugo Boss luxury division, where Mr. Furlan directed Hugo Boss sales for the Americas. In addition, as a prior Director of Sales and merchandising for Versace, Mr. Furlan led sales, merchandising, and marketing efforts for the Versace US and Canadian markets. The Company's Chief Marketing Officer & Chief Brand and Innovation Officer, James Mansour, was previously instrumental in the development of numerous brands that have become icons in the consumer marketplace, including Mr. Mansour's development of successful brands for both Victoria's Secret and Bath and Body Works. Sentient Brands is a collaborative effort rooted in fashion, marketing, product development and the highest echelons of branding, all culminating to create niche products that are relevant in the marketplace and socially conscious at the same time. Sentient Brands believes that its goal of launching and operating best-in-class brands is key to the Company's long-term value creation strategy.

Read More

MARKETING ANALYTICS

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes data from two global surveys: 1) of 2,000 marketing leaders that looked at changes in strategies and budget, teams and workload, effects of privacy changes, and email marketing value and investments; 2) of 224 email marketing practitioners focused on how industry and economic changes have affected their ability to execute and succeed. The marketing leaders survey found that while businesses are showing a strong rebound from two challenging years, they are very mindful of how privacy can and will affect their future digital marketing success. The good news is most leaders recognize the importance of investing in aligning each marketing discipline, shoring up solid data practices, and bolstering their arsenal of branded content and communications channels. 2021 Proved Most Businesses Have Recovered Economically Businesses, for the most part, are bouncing back to pre-COVID levels, but marketing leaders are more mindful of where dollars are spent. Last year, only 42% of leaders were optimistic that economic recovery was within reach. Now, 63% report their budgets and priorities reflect pre-COVID levels. Priorities are shifting in that advertising and wide-net marketing efforts like social media marketing are too much of a gamble for organizations. Instead, they are investing in building out content and branding, which points to organizations knowing the value of investing in themselves. 91% of leaders say their team has been successful this year, signaling changes brought on by the pandemic have allowed marketing teams to prioritize budget and energy to their benefit. Consistently positive performance is good news for business: 71% of businesses have grown their marketing teams in the last year, reflective of a strong industry landscape, prioritization of marketing to the business, and appetite for good talent. 70% report business performance as better overall compared to last year. In 2020, only 42% of leaders said their businesses were performing better than the previous year. Comparatively, in 2020, 32% of leaders said business performance was worse. Fast forward one year, and that figure shrunk to 15%. Budgetary spend has shifted in the last year, with 2021 ranked budget priorities: 1) Branding, 2) Content Marketing, 3) CRM and Email Marketing, 4) Digital Advertising, 5) Social Media Marketing, 6) Demand Gen, 7) Website. In 2020, the top three areas of spend were (in order): Digital Advertising, Content Marketing, and Social Media Marketing. Email Marketing Continues to Perform as a Trusted Channel, Delivering Against the Bottom Line In years past, email marketers have been viewed as siloed parts of the marketing organization, but the tide is turning in a major way. Alignment across all marketing channels has skyrocketed in importance to marketing leaders in the last year, with 95% of leaders noting email marketing specifically is more tightly aligned with the marketing ecosystem compared to last year. The effort is paying off, with 76% of leaders saying their email marketing program has made a positive impact on the business in 2021, compared to 58% in 2020. 52% of marketing leaders deem their teams as "highly efficient," due in large part to bringing the email campaign production and management work in-house. Globally, 63% of leaders say everything is done in-house. This is mostly true in North America, where 76% of leaders have taken the work completely in-house. With returning budgets alongside bigger objectives and goals, workload is also on the rise – 69% of leaders say their teams are "busier than ever" (compared to 48% in 2020); 77% of North America leaders say there is a significant workload increase. Privacy-Related Changes and Challenges Continue to Worry Marketers The overall fragility of privacy – regulations, consumer behavioral shifts, and big changes coming from the likes of Apple and Google – are having both short- and long-term implications on business. Changes in privacy regulations and a shift in consumer perception of personal data are a big factor in marketing leaders' commitment to invest in earned and owned marketing channels. Email continues to grow in importance for CMOs, as many audiences have leaned on it for information and connection throughout the pandemic. The boom of email in the early stages of the pandemic shows no signs of slowing in 2021 and beyond. As such, marketing teams are prepping now for changes that are expected to come, with an overall approach of proactively respecting customer privacy. 82% of leaders are actively preparing for privacy changes. 67% of practitioners say they're concerned with how privacy changes will affect their ability to perform. 59% of leaders report their organization's email engagement data has "taken a hit." Specific changes that are keeping leaders up at night: Apple's iOS 15 changes are of most concern (81% rank it medium to high concern), followed by Google's third-party cookie tracking (77%), government regulations (72%), and deprecation of app tracking data (72%). Future of Work Success and Employee Happiness Hinge on Improved Collaboration and Communication Globally, nearly half (49%) of companies are still fully remote; 41% are hybrid. When asked if they love it, hate it, or are indifferent to working remotely, 85% of marketing leaders say they love it; 90% of practitioners agree. Despite significant workload increases, it's clear most companies have rebounded financially, and the increased investments in hiring and collaboration tools is allowing workers to succeed, mitigating frustrations, bottlenecks in work, and redundancy. For those fully remote: 98% actually say their collaboration is either the same (16%) or better (82%) compared to being in-office. 96% say communication is the same or better. 95% say productivity is the same or better. When gauging how changing work situations have impacted happiness: 95% of fully remote workers say it's the same or better, compared to 89% of hybrid workers and 89% of those in the office full-time. Work situations related to on-site, hybrid, and remote work still vary, yet it's clear that workers are happiest (and most productive) when they have the flexibility to determine their own ideal work-from-home/office routine. For the 41% of companies that have a hybrid work set-up: 71% of marketing leaders say they love it; 45% of practitioners agree. 94% say collaboration is the same or better compared to being in-office. 93% say communication is the same or better. 90% say productivity is the same or better. About SparkPost, a MessageBird company SparkPost is the industry's most trusted email optimization platform. SparkPost helps senders reliably reach the inbox with powerful solutions to help plan, execute, and optimize email. The SparkPost platform is powered by the industry's largest data network, a team of email experts to help brands elevate every aspect of their email program, and a security and compliance posture to support even the most regulated industries. SparkPost is the world's largest sender, delivering 40% of all commercial email – 4-5 trillion sends annually – and also boasts the world's largest data footprint to help enterprise-level brands make data-driven decisions to improve email performance. The world's most sophisticated senders, including The New York Times, Zillow, Adobe and Booking.com trust SparkPost to elevate their email.

Read More

BRAND KEYS 2021 CUSTOMER LOYALTY ENGAGEMENT INDEX

Visibility Public Relations | January 25, 2021

Pandemic Creates Ultimate Stress Test For Brands Brands that Pass Loyalty Test with A+ Include: Apple, Discover, Amazon, Hyundai, Fox News, Avis, Clorox, Konica-Minolta, State Farm and Dunkin’ NEW YORK, NY, JANUARY 25, 2021 – Customer brand loyalty has survived the impact of the COVID-19 pandemic, which imposed a severe stress test on brands, according to Brand Keys 25th annual 2021 Customer Loyalty Engagement Index® (CLEI). The national survey, conducted by the New York-based brand engagement and customer loyalty research consultancy (brandkeys.com), found that while the pandemic claimed many business and brand fatalities, customer loyalty was not among them. The Ultimate Loyalty Stress-Test “The new CLEI survey found 2020 marketplace rigors created two loyalty challenges for brands,” noted Robert Passikoff, Brand Keys founder and president. “First, how to enhance brand-to-consumer emotional engagement and, second, how to leverage brand values to best meet customers’ expectations.” This year, to graphically illustrate brand loyalty rankings, Brand Keys created a series of emotional engagement/expectation quadrant maps to delineate brand loyalty positions in the marketplace based on the two stress-test dynamics. Loyalty Positions On Loyalty Map The 2021 CLEI examined 94 categories and 855 brands. Brands representative of each of the quadrant values included: The Loyalty Map Multiple Each quadrant on the map represents a combination of values related to predictive loyalty drivers: Emotional Engagement and Meeting Customer Expectations. “Ideally,” said Passikoff, “You want consumers to feel your brand engenders high emotional engagement and meets their expectations as completely as possible. Brands able to do that are six times more likely to create loyal customers, and loyal customers are six times more likely to give a brand the benefit of the doubt in tough circumstances.” Customer Desire and Brand Delivery “Emotional engagement, the result of effective marketing communications that increases a brand’s equity, results in customers behaving more positively toward the brand,” noted Passikoff. “Consumer expectations, a key dimension of customers’ brand belief-systems, are unconstrained customer desires. Expectations increase on average 22 percent a year, yet brands typically manage to achieve only a seven percent increase – a big gap between customer desires and brand promises to deliver. Broken Supply-Chains = Lack of Availability, Not Lack of Loyalty “Desperate times calls for desperate choices due to lack of product availability, and purchase of ‘new’ or ‘alternative’ brands represents basic need, not a lack of customer loyalty. During pandemics consumers will compromise, but they still continue to demand that their expectations be met,” noted Passikoff. “But lack of product availability does not denote a decline of brand loyalty. Yes, being in-stock matters as regards sales, but loyal customers are more likely to stick with their favorite brands through difficult times and, in a more stable marketplace, will wait for them or will actively seek them out.” “What’s incontrovertible is that the 2021 Customer Loyalty Engagement Index confirms brands that best meet consumers’ expectations, and are capable of sustaining emotionally engaging relationships, always see enhanced loyalty – and the market share and profits that come with it,” added Passikoff. A complete list of the CLEI’s 94 categories, and the brands exhibiting the highest loyalty focus via emotionally-engaged customers and an ability to best meet customer expectations can be found at https://brandkeys.com/customer-loyalty-engagement-index/ For more information about a specific category or sector, or specific brand rankings and diagnostics, please contact Leigh Benatar at leighb@brandkeys.com Methodology For the 2021 CLEI survey, 75,804 consumers, 16 to 65 years of age from the nine US Census Regions, self-selected categories in which they are consumers and brands for which they are customers. This year Brand Keys examined 94 categories and 855 brands. Forty (40%) percent were interviewed by phone and sixty (60%) percent were interviewed online. Brand Keys uses an independently-validated research methodology that fuses emotional and rational aspects of the categories, identifies four category-specific path-to-purchase behavioral loyalty drivers, and identifies the values that form the components of each driver, along with their percent-contribution to engagement, loyalty, and profitability. This year Brand Keys organized brand loyalty standings via psycho-emotional loyalty mapping to identify where brand-specific loyalties fall, help visualize loyalty decision-path, and clarify brand positions in the marketplace. Consisting of two axes, one representing the degree of emotional engagement a brand engenders and the second, a measure of the brand’s ability to meet customer expectations, allow brands to focus marketing efforts to better manage loyalty and competitive challenges. Brand Keys’ research technique, a combination of psychological inquiry and statistical analyses, has a test/re-test reliability of 0.93 and produces results generalizable at the 95% confidence level. Brand Keys loyalty assessments correlate with positive consumer behavior in the marketplace at the 0.80+ level. It has been successfully used in B2B, B2C, and D2C categories in 35 countries. Contact: Visibility Len Stein lens@visibilitypr.com 914.527.3708

Read More

CHANNEL PARTNERSHIPS

WWE Names Seth Zaslow Senior Vice President, Head of Investor Relations

WWE | January 11, 2022

WWE announced the appointment of Seth Zaslow as Senior Vice President, Head of Investor Relations. He succeeds longtime WWE finance executive Michael Weitz in this role. In addition to continuing to oversee financial planning and analysis, Weitz will add responsibility for the treasury function, capital markets and corporate development projects. Both executives will report directly to WWE Chief Financial & Administrative Officer Frank A. Riddick III. Zaslow will be responsible for leading the Company’s investor relations program. He will serve as the primary liaison between WWE and the investment community overseeing all aspects of investor relations programs and initiatives. Zaslow brings over 20 years of experience in various investor relations and finance roles. Prior to his appointment, he served as the head of investor relations for Virgin Galactic Holdings, Inc. and AMC Networks Inc., where he oversaw the creation of the investor relations function for both companies. Earlier in his career, Zaslow held various senior financial and operational roles at Cablevision Systems Corporation and Time Warner Inc. (predecessor to WarnerMedia). He holds a Masters of Business Administration from Columbia Business School and a Bachelors of Science in Accounting from Binghamton University. “I’m delighted to be joining the talented people at WWE. In partnership with the executive leadership team, this position will play an important role in driving long-term shareholder value,” said Zaslow. I’m excited to have Seth join our team. He has a wealth of investor relations, finance and media industry experience and will be integral in communicating our strategy and investment story to the investment community.” Frank A. Riddick III, Chief Financial & Administrative Officer of WWE Weitz has led the financial planning and investor relations functions for WWE since joining the company in 2006 and supported key strategic initiatives including the renewal of WWE’s key content agreements, launch of WWE Network and implementation of WWE’s share repurchase program. Prior to joining WWE, he served in various senior positions at Time Warner Inc. and Dun & Bradstreet. “Working closely with Michael for many years, I have great confidence in his abilities. He has tremendous knowledge of the company and I look forward to him taking on these expanded responsibilities,” said Riddick. About WWE WWE, a publicly traded company, is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal, FOX Sports, BT Sport, Sony India, and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.

Read More