Once Followers, Chinese Marketers Now Trailblaze Marketing Next Practice

Chinese marketing once imitated Western practice. Now it’s trailblazing with ideas and methodologies, and Western marketers should take note. I’ve spent considerable time speaking at conferences, conducting seminars, working with agencies and clients and teaching at various schools, colleges and universities in China. In almost every case, the assignment was to help Chinese marketers and advertisers get up to speed on what was being done in the West—how we planned, developed and executed advertising, brand and marketing communications programs.