No content strategy is an island
Marketing Land | April 11, 2017
You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy. As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect.