Nissan Readies Major Titan Promotion

CARMEL, CA – Although the heavy-duty XD diesel model has been on sale for nearly eight months, Nissan hasn’t done much marketing of its second-generation Titan fullsize pickup.

That is about to change soon, with a major advertising campaign set to launch in early September on the heels of the retail debut of the half-ton crew-cab variant in mid-August.

The campaign will span everything from high-profile marketing, such as TV commercials and sponsorships during collegiate football games, to smaller, experiential events that seek to familiarize dealers, potential customers and media with the new Titan.

For Nissan, which wants to become a bigger player in the lucrative U.S. large-pickup segment, it has been a painful but necessary delay, says the truck’s chief marketing manager.

“It’s very hard to bring out a new model and then wait six months or more to advertise it. We’ve not encountered this before,” Nissan North America’s Phil O’Connor tells WardsAuto at a half-ton Titan media event here.