NINE WAYS BUILDERS CAN IMPROVE THEIR SOCIAL ENGAGEMENT

In today’s increasingly digital world, social media has become a vital tool to help home builders reach out to buyers. Accounts on networks like Facebook, Twitter, and Instagram help builders connect with potential customers and stay in touch with past clients.Marketing professionals say that builders should allocate five to 10 hours a week to their social media outreach. The best campaigns generate leads and bring customers into models or design centers, where they can meet with a salesperson. With just a little effort, a well-regarded social media campaign can boost sales.A few simple tactics can help improve engagement, experts say, starting with these nine tips for engaging and energizing your past and future customers.