New Valassis Research Points to Rise in Print and Digital Coupon Use
Valassis | August 29, 2016
LIVONIA, Mich.--(BUSINESS WIRE)--In advance of National Coupon Month, Valassis, a leader in intelligent media delivery, today announced the results of its 2016 Purse String Survey. The findings, produced by an online survey of nearly 9,000 value-seeking consumers, reveal insights about today’s shoppers, including their habits and preferences for saving. Results indicate that savings-oriented consumers today are driven by and utilize deals through all channels, including print, online and mobile.