New Mobile Notifications Enable the Ultimate Channel for Marketers to Engage Subscribers with Calix EDGE Insights

Calix | May 14, 2020

Calix, Inc. (NYSE: CALX) today announced its latest enhancement to the Revenue EDGE solution which includes the launch of event-driven Mobile Notifications, an automated, cost-effective, direct to subscriber channel for marketers through Calix Marketing Cloud and the CommandIQ™ app. Mobile Notifications are the latest addition to a comprehensive go to market solution that covers everything from segmentation through enablement—including customizable, market-ready creative assets. As communications service providers (CSPs) work through the COVID-19 pandemic toward the new normal, they must be extremely resource-conscious in responding to increased subscriber demand. With these enhancements to EDGE Insights and EDGE Enablement, Calix delivers a holistic marketing approach that has been recognized as the industry’s best by the Broadband Multimedia Marketing Association (BMMA) for three consecutive years.

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Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance? The team from Web Strategy Plus share their key social media marketing tips in this infographic.


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SEARCH ENGINE OPTIMIZATION

Zib Digital on How to Improve a Business' Digital Presence in 2022

Zib Digital | December 16, 2021

According to the leading digital marketing agency Melbourne-wide, Zib Digital, an effective website and an influential online brand can help businesses reach more people. From boosting SEO to producing engaging content and keeping an active online presence, Zib Digital shares their top tips to help businesses improve their online presence. Zib Digital explains that one of the most important things for a business in 2022 is to have a well-functioning website that is optimised for mobile devices. It's critical to ensure pages load quickly and the site design is responsive. The next step is to confirm content is valuable to potential customers and addresses their specific pain points, as this will help them on the buying journey as they interact with a business. Additionally, as the premier SEO agency Melbourne-wide, Zib Digital says boosting a website's SEO strategy will increase organic traffic and improve a brand's online presence. There are two categories of SEO: on-site and off-site and both should be incorporated into the strategy for it to succeed. Mastering SEO is tricky, so it is advisable to outsource SEO efforts to the experts. To increase online presence, brands must be active in the digital space, says Zib Digital. Regularly posting new content that creates value for potential customers on both the business' website and social media channels is highly recommended to increase a brand's online presence. Online advertising and paid search marketing are also suggested by Zib Digital. Paid marketing efforts will help to drive traffic to a website while increasing visibility and growing brand awareness. Once a solid marketing strategy has been implemented, Zib Digital says it's important to analyse the results and refine and tweak activities depending on what the data is indicating. Increasing an online presence won't happen overnight, so it's important for a business to be patient and set both short-term and long-term goals to help understand performance. Need help building an online presence? Zib Digital empowers businesses through knowledge, transparency and results. Get in touch with the leaders in digital marketing and SEO Melbourne.

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MARKETING DATA

Movable Ink To Acquire Coherent Path

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customers already like, Coherent Path helps customers discover new products that they'll love while also meeting the brand's goal of delivering the most value to a customer relationship. Marketers still retain the ability to define business rules and own strategic brand goals; Coherent Path just helps marketers reach those goals faster. Coherent Path will be integrated into the Movable Ink platform to help marketers intelligently and automatically adapt their messaging while maximizing the ROI of their marketing programs. Movable Ink continues to focus on content-level personalization by automatically generating content while seamlessly connecting into existing martech investments like ESPs and Marketing Clouds. Every company on the planet wants to put their customer at the center of what they do. Personalization has become the new strategic imperative. Despite unprecedented access to data, marketers have not been able to understand recent behaviors and quickly shift their marketing to changing customer tastes. Existing production processes fall down when one has to create millions of unique experiences at speed and scale." Vivek Sharma, CEO and Co-Founder of Movable Ink "With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere. Whereas many current machine learning systems simply reinforce known customer behavior by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery. Customers are guided to their next favorite products, categories, and content, through AI that organically shapes content to fit each customer's evolving tastes and guides them to new areas across the product catalog. This is a potent solution when combined with Movable Ink's data access, content generation, and cross-channel personalization capabilities," added Sharma. "We've been leveraging Movable Ink and Coherent Path to optimize and automate our email marketing program for several years now and have seen exciting results, including significant lifts in engagement and revenue," said Sean Duffy, Vice President – Contact Strategy & Search, Bloomingdale's. "With Coherent Path's AI and Movable Ink's ability to automate the creation of millions of variations of personalized content, this union is a win-win for Bloomingdale's as we work to increase production efficiencies and provide our customers with relevant content that enhances our relationship with them. We're eager to see how Coherent Path and Movable Ink build upon their unique value propositions together to help us take our personalization efforts to the next level and drive increased revenue." The acquisition of Coherent Path by Movable Ink will enable marketers to better understand customer intent, activate any data, and serve the ideal, personalized content in an automated way across a variety of customer touchpoints. "Coherent Path and Movable Ink have a shared vision of how the power of data and technology can transform marketers' strategies and drive incremental, lasting value," said James Glover, CEO and Co-Founder of Coherent Path. "We are excited to combine forces with Movable Ink to transform marketing from guesswork into a science that delivers powerful ROI." With the addition of Coherent Path's 50 employees, Movable Ink will cross 500 employees globally. Canaccord Genuity LLC served as exclusive financial advisor to Coherent Path in connection with the transaction, and Mintz, Levin, Cohn, Ferris, Glovsky, and Popeo, P.C. served as legal advisor. Cooley LLP served as legal advisor to Movable Ink. About Movable Ink Customers don't experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world's most innovative brands rely on Movable Ink to accelerate their marketing performance. With more than 400 employees, the company is headquartered in New York City with operations throughout North America, Central America, Europe, Australia, and Japan. About Coherent Path Coherent Path is an AI content personalization company for top retailers seeking to transform their email programs into a modern data-driven channel focused on revenue. Our machine learning solution empowers retailers with the optimal themes and categories they should feature in today's campaigns while continuously learning to inform the campaigns of tomorrow, deepen the customer relationship, and grow future revenue.

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CHANNEL PARTNERSHIPS

emfluence Marketing Platform Announces Integration with RapidStart CRM

Emfluence LLC | May 02, 2022

emfluence, llc, a leading digital marketing automation platform announced its integration with RapidStart CRM which has over 70,000 global users. The integration will enable the users of the free and easy-to-use CRM system, built on the Microsoft Power Apps platform, to expand on its scope with the power of the emfluence Marketing Platform. "The integration with RapidStart CRM means that the users of the CRM system will now have access to emfluence's marketing technology within an already familiar app," said David Cacioppo, emfluence President and CEO. "The integration between emfluence and RapidStart CRM gives businesses complete control over their data from the point of collection to how it's stored and shared across the organization and deployed as a marketing asset. This enables marketers to create, deploy and track online campaigns through email, workflows, SMS, Facebook, Instagram, LinkedIn, Twitter, landing pages, surveys, online forms, website tracking and contact scoring." "The integration dramatically increases the scope of an already powerful CRM system, We are certified by Microsoft, listed as a 'Preferred Solution,' and currently ranked as the #1 solution in the AppSource marketplace." Steve Mordue, RapidStart CRM CEO As a "Preferred Solution," RapidStart CRM was selected by a team of Microsoft experts who assess cloud applications based on quality, performance, and ability to address customer needs in specific industry verticals or solution areas. Further highlighting the app's quality, RapidStart CRM also has the privileged position of being a "Prioritized Solution" for Microsoft's own field sales teams. About emfluence emfluence is a full-service digital marketing agency and marketing automation platform based in Kansas City, MO. emfluence works with clients to develop and execute ROI-driven digital strategies across Search Engine Marketing, Paid and Social Media, Creative and Content Development, Branding Services, Website Development, and a suite of in-house Marketing Automation Tools. Every service we provide for our clients is focused on driving quantifiable results.

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MARKETING DATA

Creative Shop Veteran Joins Leading Performance Marketing Agency, GainShare, as Company's Creative Director

GainShare | January 19, 2022

Leading performance marketing agency, GainShare, has appointed Jaime Groth Searle as the company's Creative Director. Groth Searle will lead creative strategy and development for GainShare as it continues to grow as a fully integrated performance creative agency. With over 15 years of creative and marketing experience, Groth Searle brings a breadth of knowledge to GainShare having previously held positions at Arc, Wunderman Thompson, FCB, Havas and Mosaic. Her key focus will be evolving GainShare's performance creative approach, further expanding converged video and integrated marketing efforts across the customer journey and path to purchase. We are thrilled to have Jaime join the GainShare team. Jaime brings with her a wealth of experience and a unique understanding of blending audience insights with platform best practices to produce creative that drives results." Anna Fowles, EVP of Performance Creative at GainShare Groth Searle is joining at a critical time for the business as converged TV becomes the focus of the market for 2022. "Consumer media consumption changes have gone into overdrive during the pandemic. Marketers must deliver seamless brand messaging and reach their target audience across more platforms and formats than ever before," said Cass Baker, President of GainShare. GainShare continues to broaden their offerings to deliver fully integrated marketing and roll out a deeper set of capabilities across creative and DRTV, performance media and data and analytics. Groth Searle rounds out GainShare's DRTV creative legacy with a deep experience in digital media creative, allowing GainShare to continue to deliver on its unique blend of video production and expansive performance services. "As a true performance marketing agency, GainShare utilizes quality performance tactics and strategic creative that drives response," said Groth Searle. "As a results-focused marketer, I'm excited to dig in and provide a wealth of unique business solutions to help clients thrive and to further GainShare's legacy as a premier performance marketing agency." About GainShare GainShare brings 35+ years of deep expertise and proven response-generating techniques to every aspect of performance marketing. With offices in Chicago and Toronto, we provide direct to consumer marketing services including strategy, creative, digital, media and analytics. We are scientific, creative, predictive marketers who are passionate about driving bottom-line measurable results that accelerate our clients' businesses. GainShare consistently over-delivers on acquisition and profit objectives—offering solutions that help our clients grow their brands and gain share of market.

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Spotlight

Are you just getting started with a social media strategy for your business? Want to know the social media dos and don’ts you need to follow to maximize your performance? The team from Web Strategy Plus share their key social media marketing tips in this infographic.

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