New Mobile Notifications Enable the Ultimate Channel for Marketers to Engage Subscribers with Calix EDGE Insights

Calix, Inc. (NYSE: CALX) today announced its latest enhancement to the Revenue EDGE solution which includes the launch of event-driven Mobile Notifications, an automated, cost-effective, direct to subscriber channel for marketers through Calix Marketing Cloud and the CommandIQ™ app. Mobile Notifications are the latest addition to a comprehensive go to market solution that covers everything from segmentation through enablement—including customizable, market-ready creative assets. As communications service providers (CSPs) work through the COVID-19 pandemic toward the new normal, they must be extremely resource-conscious in responding to increased subscriber demand. With these enhancements to EDGE Insights and EDGE Enablement, Calix delivers a holistic marketing approach that has been recognized as the industry’s best by the Broadband Multimedia Marketing Association (BMMA) for three consecutive years.