New Google Algorithm May Update Page Ranking

A new research paper published by Google describes a dramatically new way to improve how web pages are ranked. This algorithm claims significant improvements to deep neural network algorithms that calculate relevance.The new algorithm discusses a method of ranking web pages called, Groupwise Scoring Functions.Without confirmation  from Google we cannot know for certain if it is in use. But because significant improvements are claimed by the researchers, in my opinion it is not far-fetched to consider that this algorithm may be in use by Google. Google  has stated in the past that “Google research papers in general shouldn’t be assumed to be something that’s actually happening in search.”Google rarely confirms which algorithms described in patents or research papers are in use. That is the case with this algorithm. This research paper shows how Google is focusing on understanding search queries and understanding what web pages are about. This is typical of recent Google research.Google has recently introduced a broad core update that is reported to be among the biggest in years. Is this algorithm a part of that change? We don’t know and we will likely never know. Google rarely discusses specific algorithms.

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