New Engen Offers Cross-Channel Ad Performance Platform
MediaPost | July 26, 2018
New Engen, a technology company founded by former zulily executives, has rolled out a cross-channel digital advertising platform.The cloud-based technology is being used by 1-800-Flowers, The Hershey Company, TUMI, Timbuk2, FanDuel, and Universal Music Group, the firm says.Utilizing AI, the product is designed to improve spend efficiency across all digital channels. It works with such digital platforms as Facebook, Google, Instagram, YouTube, Bing, Snap, Display, and Amazon, the company says.