Nucleus Research | June 29, 2022
The transition away from cookies has led to a rapid expansion of the marketing automation market, as organizations of all sizes seek out valuable alternatives. By enabling organizations to react quickly and deliver the same level of campaign targeting and personalization without third-party cookies, leading solutions enhance the value delivered to customers.
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh.
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst Cameron Marsh. “We found companies across all industries plan to increase personalization in marketing messages through customizations based on AI and ML capabilities within their marketing automation platform."
Over the past 12 months, leaders in the space have focused on delivering the same level of campaign targeting and customization without access to third-party cookies. Nucleus expects leaders to continue focusing on integrations with operational and back-office systems to differentiate their offerings throughout the next 18 months.
Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Adobe, HubSpot, Oracle, Salesforce, and SugarCRM.
The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Acoustic, SAP, and SharpSpring.
Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include ActiveCampaign, Act-On, Keap, Mailchimp, and Zoho due to their ease of use.
Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers are Demandbase, Drip, Klaviyo, and Sendinblue.
About Nucleus Research
Nucleus Research is the recognized global leader in ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.
Splunk | June 17, 2022
conf22– Splunk Inc. (NASDAQ: SPLK), the data platform leader for security and observability, today announced Splunk Partnerverse program enhancements and underscored its commitment to accelerating partner success during its Global Partner Summit (GPS) at .conf22, Splunk’s 13th annual user conference. GPS provides Splunk partners with the tools and knowledge to sell, build, manage and advise with Splunk solutions as well as how to best align and take advantage of the Partnerverse program benefits. The new Partnerverse enhancements will help Splunk’s 2,400+ partners expand and differentiate their offerings.
“Splunk is investing in our partners’ success through our Partnerverse Program with new features and resources to support and enable our expanding global partner network,” said Bill Hustad, Vice President of Alliances and Channel Ecosystems, Splunk. “Partnerverse enables the Splunk partner community to maximize impact by developing the necessary skills, achieving the right certifications and building capabilities that support customers. Together with our partners, Splunk customers can realize their vision for security, resilience and innovation.”
New Partnerverse Features
During GPS, Splunk introduced new Partnerverse benefits and tools designed to accelerate partner impact. Enhancements include access to the Splunk Cloud Sandbox, a dedicated, persistent, and non-production Splunk Cloud Platform environment. For a duration of 12 months, eligible partners can access a 50GB, single tenant, cloud stack environment to learn about Splunk cloud products, build and test solutions, and demonstrate their solutions on Splunk Cloud to existing and new customers. Splunk also released a new online Solutions Catalog where partners can showcase their expertise and Splunk-based offerings and services to attract and connect with potential customers.
In addition, Splunk launched a new Funded Partner Training benefit as part of its Partnerverse program to help Splunk partners build solution competencies and drive enablement. Each eligible partner will receive two coupons for Splunk Enterprise Certified Architect and/or the Splunk Cloud Administration course. These trainings help prepare partners for certifications that validate an individual’s skills and knowledge of data management and system configuration for data collection and ingestion in a Splunk Cloud Platform or Splunk Enterprise environment. Eligible partners will continue to have access to a 50 percent discount on all individual instructor-led and self-paced Splunk training.
Splunk Announces New Customer Immersion Experience Center
Splunk also announced it will work with Amazon Web Services (AWS) to create a new and groundbreaking Customer Immersion Experience Center in its Splunk office in London Paddington to demonstrate the impact of data and digital transformation. This immersive experience will provide each Splunk customer with tailored, real-world applications to unlock innovation, enhance security, drive resilience and deliver an inspirational vision of their cloud journey. All attendees across core industries, starting with retail, will engage with Splunk’s cloud-based solutions to see first-hand how an effective data strategy can elevate their innovation in a fast-paced world, reduce costs, and ensure they can stay ahead of the competition.
“We work very closely with Splunk and Splunk partners, and are committed to providing our joint customers with opportunities to innovate with confidence, migrate and modernize existing environments, and scale without limits,” said Ruba Borno, Vice President, Channels and Alliances, AWS. “The Customer Immersion Experience Center will take this one step further in developing effective data strategies to help our customers expedite digital transformation and drive success.”
Splunk Wins Google Cloud Technology Partner of the Year - Marketplace
Splunk received the 2021 Google Cloud Technology Partner of the Year - Marketplace award for its achievements in the Google Cloud ecosystem, helping joint customers to transform their businesses. The combination of Google Cloud’s AI-powered, industry focused products and services and Splunk’s industry-leading data platform has empowered Splunk’s global customers to accelerate their cloud transition while helping them digitally transform and reimagine their business.
“This award recognizes Splunk’s commitment to customer success, and its delivery of innovative and impactful solutions on Google Cloud Marketplace,” said Bronwyn Hastings, Vice President of Global ISV Partnerships and Channels, Google Cloud. “We’re proud to recognize Splunk as our Technology Partner of the Year Marketplace, and we look forward to continuing our work together building and creating business value for customers with cloud technologies.”
Congratulations to the Splunk Partner Awards Winners
Splunk recently recognized a number of global high-growth and strategic partners at the Splunk Global Partner Awards. These partners drive positive business outcomes, as well as help joint customers leverage Splunk to solve their challenges and share Splunk’s customer-first mentality. To learn more about the Splunk Global Partner Award winners, please visit the Splunk blog.
.conf22 is an opportunity to see the strength of the Splunk Partnerverse in action and Splunk appreciates the support from its .conf22 sponsors. For more information on .conf22 announcements, visit the Splunk .conf22 website.
About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) helps organizations around the world turn data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.
Azul | May 27, 2022
Azul, the only company 100% focused on Java, today announced its global channel partner program, providing comprehensive resources that enable channel organizations to solve top-of-mind customer use cases such as cloud cost optimization, Oracle Java licensing alternatives, and application performance enhancement in financial services, ecommerce, software technology and other industries.
Azul is expanding the reach, depth, support and staffing around its global partner program and is accepting new partners now. Azul brings more than 20 years of leadership in the Java market, employing the world’s largest independent Java engineering team and supporting more versions of Java than any other vendor, including Oracle. This deep experience makes Azul uniquely positioned to partner with companies addressing customer needs around slashing Oracle Java licensing costs and providing Java-based solutions to common infrastructure and application challenges. Many of the largest companies in the world use Azul’s flagship, high-performance Java runtime, Azul Platform Prime, to reduce their cloud costs by up to 50%.
“We continue seeing explosive growth in demand for the Azul Platform,” said Chris Clabaugh, Azul’s vice president of channel sales. “Companies are grappling with out-of-control Java support and cloud costs that eat into margins and restrict the ability to modernize applications and infrastructure in a dynamic and competitive world. Azul and our partners work closely together to power hyperscale, performance-driven cloud applications and cost-efficient Java environments.”
Available Partner Resources
Azul’s partner program offers a flexible framework for jointly capturing the substantial market opportunity for Java-based solutions. Available resources for channel partners include:
Conflict-free deal registration with compelling discounts
Volume incentive plans, lead sharing, regional sales promotions and an easy-to-understand marketing development fund process
World-class sales and technical training curriculum from the leading provider of OpenJDK-based Java runtimes, complete with on-demand videos, new badging and credentialing progression path, and self-paced presentations
Comprehensive enablement and promotional resources
“There’s massive demand for high-performance Java runtimes that cut customers’ infrastructure costs and power cloud-based applications, Azul offers substantial resources to enable its partners’ success, and together we are building on our already strong momentum.”
Frank Nobbe, director partner management, Logicalis Germany
About Azul Systems Inc.
Headquartered in Sunnyvale, California, Azul provides the Java platform for the modern cloud enterprise. Azul is the only company 100% focused on Java. Millions of Java developers, hundreds of millions of devices and the world’s most highly regarded businesses trust Azul to power their applications with exceptional capabilities, performance, security, value and success. Azul customers include 27% of the Fortune 100, 50% of Forbes top-10 World’s Most Valuable Brands, all 10 of the world’s top-10 financial trading companies and leading brands like Avaya, Bazaarvoice, BMW, Credit Suisse, Deutsche Telekom, LG, Mastercard, Mizuho, Priceline, Salesforce, Software AG and Workday.
Zebra Technologies | June 30, 2022
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced a new, vertical market specialization for government and education technology providers in North America. The Public Sector Specialization Program, developed as a strategic component of Zebra’s PartnerConnect program, will support federal, state and local government, as well as K-12, colleges and universities.
Zebra’s Public Sector Specialization Program recognizes partner expertise and investment in government and education technology solutions. Qualified program members will have access to unique business-building benefits including growth incentives, go-to-market support, pre-qualified leads, marketing funding, increased channel account management and planning as well as a customizable logo recognizing their expertise in the industry.
“Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies.
“Zebra’s PartnerConnect Public Sector Specialization Program reflects our continued commitment to help our partners differentiate themselves while also helping governments and educational institutions meet their digital transformation needs,” said Bill Cate, Vice President of Marketing and Channels, Zebra Technologies. “By uniting Zebra’s innovative solutions with resellers’ expertise, local presence and unique capabilities, we can help public sector entities untangle complex technology needs to achieve new levels of productivity, accuracy, and speed that benefits their staff and constituents.”
Zebra’s public sector solutions empower front-line personnel by enhancing communications, streamlining workflows and providing situational awareness to improve critical decision making and gain a performance edge. Agencies deploying school and facility security, warehouse management, eCitation, healthcare and inspections and maintenance solutions can leverage Zebra’s complete product portfolio and partner ecosystem to enhance operational efficiency, reducing time-consuming and error-prone administrative tasks. Zebra’s solutions adhere to the highest security standards while providing manageability and longevity, freeing resources for public service and enabling convenient and precise control of end user experiences.
Zebra’s new North American PartnerConnect Public Sector Specialization Program will support government and education technology providers serving federal, state and local government, as well as K-12, colleges and universities.
Qualified program members will have access to business-building benefits such as go-to-market support, pre-qualified leads, marketing funding, and growth incentives.
The PartnerConnect program makes it easier for partners to work with Zebra and differentiate themselves while rewarding them for their commitment, competency and performance.
ABOUT ZEBRA TECHNOLOGIES
Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.